At a special event in Los Angeles , Canon announced its new line of digital cameras High-End-Class, aimed at professionals. Of interest is the fact that the presentation of new products have been invited famous globally filmmakers.
Release expensive professional devices of this class is not a priority for the Japanese manufacturer. More than a third of income form the home consumer segment and the other half gets the proceeds from sales of Canon office equipment. CEO Fujio Mitarai (Fujio Mitarai) calls the release of such an expensive camera involuntary reaction to the growth of the national currency and the transfer of production facilities to countries with cheaper labor. Products with a small extra charge may be issued only in Asian countries and China , and the new High-End-Canon cameras can produce in their native land.
Both cameras are equipped with 8.29-megapixel full frame CMOS sensor and supports capture format Full HD 1080p. Model with EF-mount lenses will be available in January next year, and with PL-mount lenses - in March.
Series was named Cinema EOS C300. Price only $ 20 thousand for the "carcass" of course, bite for the average consumer, but in the segment of professional cameras there is a lower price range. It is not uncommon at the cost of the model with six-digit numbers. Much more than most "carcass" will cost potential buyers lenses - Canon offers two zoom price of $ 45 thousand and $ 47 thousand
Cinema EOS C300 is similar in shape to the traditional SLR cameras, professional level, but supports a different lens mount. At the presentation was a demonstration of short videos filmed a new camera. Released two models - EOS C300 Digital Cinema Camera, which is compatible with over 60 EF-lenses of DSLR-cameras and EOS C300 PL Digital Cinema Camera, supports mount lenses PL.