Concepts iPhone with the screen on the perimeter

Prior to the presentation of new products from Apple, but it is the new iPhone 5S and iPhone 5C, less than a month. Regarding the second phone is no "wow" can be expected, but the iPhone 5S will have to get something new, such as a fingerprint sensor. However, some designers dream about something else. In their view, the iPhone has a screen around the perimeter of the well, or at least not only in front but also on the sides of the unit.

To "these side screens" designers offer display notifications of missed calls and other information. However, we believe that this proposal is controversial and will be applicable and useful. What do you think?