Analysts called the cost too high for iPad mini

iPad Mini - a nice gadget, but unnecessarily expensive, say Western experts. An indirect confirmation of the device is inflated prices decline by almost 4% California company share price immediately after the presentation.

According to analysts, if Apple was going to expose the iPad mini as a competitor to the 7-inch Samsung Galaxy Tab or Google Nexus 7, then it is not work, because the iPad mini is almost half as much them, but to create some noise for selling full-size iPad the company managed.

Were surprised pricing strategy Apple. Most of them are expected to see a younger version of iPad mini for $ 250, but the price was announced at $ 329. Now Amazon Kindle Fire tablet sells for $ 159 in the U.S., and Google Nexus sells 7 to $ 199. Both models are based on Android and have a 7-inch screen.

"iPad mini, is probably a good product, but it is 70 pounds more than the Nexus 7 and 110 pounds - the Amazon Kindle Fire. Not sure what the difference is justified "- says journalist CNET.

In Gizmodo even called iPad mini "crazy expensive." Yes, it is lighter and thinner than its competitors, also has a larger screen. This difference, in their opinion, is not as significant, but on the side of the same Nexus 7 - display with a higher resolution and low price. Besides, there are rumors that the tablet from Google will get cheaper and support for 3G.

In Cupertino claim to rely on the quality of production, and the proprietary aluminum casing, while most competitors have plastic shell. Apple chief designer Jonathan said that housing iPad mini was made with "precision diamond" and its margin almost inseparable from the beginning of the screen, which makes the device monolithic.

Meanwhile, Gartner analyst Carolina said that Apple now commands a parade of tablets, so it can afford to charge high prices for their products.

"The original iPad virtually created the market, and the 7-inch tablet will be later, as a product of the budget category for users with low payment capacity. Apple, even releasing a response to such value products, has never dropped to the bottom of the price, ".

Answering the question of whether the price iPad mini push buyers for whom it is an important factor in selecting a device, a top manager Phil Schiller, Apple announced that users will perceive the "apple" mini-tablet as a premium product, which is worth paying for.

Recall, iPad mini will be available from November 2 in the U.S. and three dozen countries, including most of Europe. Here the first time in the sale will only model interface Wi-Fi. Receiving pre-orders will start on 26 October.

At the presentation of iPad mini Apple introduce iTunes 11

Tonight will be an official Apple event , which is expected to debut iPad mini computers and updated iMac, Mac mini and MacBook Pro. But compact tablet and new "poppies" will not be the only topic of today's event, there will be shown  iTunes 11  for Windows and Mac. As it became known, today celebrated player Apple notes 12th birthday with the release of its first version.

For the first time on iTunes 11 company said on 12 September, when presented the iPhone 5. Appearance of the program as a whole resembles the musical version of the application for the iPad. iTunes 11 has a tight integration with the cloud service iCloud and thus is more efficient.

Interface of the new iTunes greatly simplified, and the design of the program is described as "light" and "sweet." Will be easier to view album: when you click on the cover of a special section opens with a list of songs, duration and ratings.

Recall now Apple may also introduce a 13-inch MacBook Pro laptop with a display Retina. The unit will receive the same slim body as that of 15-inch sibling and a price tag to  $ 1,699 . Display 13-inch version will display 2560 x 1600 pixels in comparison with 1280 by 800 for a normal MacBook Pro with the same diagonal.

Along with the iPad mini can also be debuting the next generation iMac . Unlike laptops, desktop computers, reportedly did not receive Extra-clear display. And it is expected that the 21.5-inch iMac will start first, which, according to observers, due to difficulties in production of large screens.