According to analysts, if Apple was going to expose the iPad
mini as a competitor to the 7-inch Samsung Galaxy Tab or Google Nexus 7, then
it is not work, because the iPad mini is almost half as much them, but to
create some noise for selling full-size iPad the company managed.
Were surprised pricing strategy Apple. Most of them are
expected to see a younger version of iPad mini for $ 250, but the price was
announced at $ 329. Now Amazon Kindle Fire tablet sells for $ 159 in the U.S.,
and Google Nexus sells 7 to $ 199. Both models are based on Android and have a
7-inch screen.
"iPad mini, is probably
a good product, but it is 70 pounds more than the Nexus 7 and 110 pounds - the
Amazon Kindle Fire. Not sure what the difference is justified "- says
journalist CNET.
In Gizmodo even called iPad mini "crazy expensive."
Yes, it is lighter and thinner than its competitors, also has a larger screen.
This difference, in their opinion, is not as significant, but on the side of
the same Nexus 7 - display with a higher resolution and low price. Besides,
there are rumors that the tablet from Google will get cheaper and support for
3G.
In Cupertino claim to rely on the quality of production, and
the proprietary aluminum casing, while most competitors have plastic shell.
Apple chief designer Jonathan said that housing iPad mini was made with
"precision diamond" and its margin almost inseparable from the
beginning of the screen, which makes the device monolithic.
Meanwhile, Gartner analyst Carolina said that Apple now
commands a parade of tablets, so it can afford to charge high prices for their
products.
"The original
iPad virtually created the market, and the 7-inch tablet will be later, as a
product of the budget category for users with low payment capacity. Apple, even
releasing a response to such value products, has never dropped to the bottom of
the price, ".
Answering the question of whether the price iPad mini push
buyers for whom it is an important factor in selecting a device, a top manager
Phil Schiller, Apple announced that users will perceive the "apple"
mini-tablet as a premium product, which is worth paying for.
Recall, iPad mini will be available from November 2 in the
U.S. and three dozen countries, including most of Europe. Here the first time
in the sale will only model interface Wi-Fi. Receiving pre-orders will start on 26 October.
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