Analysts: iPhone and iPad - no longer "cool"

Analyst at Buzz Marketing Group argue that smartphones and tablets Apple among teenagers are no longer considered "cool." The survey found that American teenagers was fashionable Samsung phones and tablets Microsoft Surface.

" Teenagers suppose that Apple blown away," - aforesaid the researchers Buzz selling cluster. 

Kids do not want to be like the older generation that prefers "apple" products. Instead, they need a modern phone, and not inherited from the parents of the old iPhone. Android smartphones are equipped with a large screen and cheaper, say experts on the reasons why young people are increasingly looking towards devices Samsung.

Specializing in youth marketing company believes that this is a dangerous trend for Apple, which may have a negative impact on sales iPhone and iPad in both the short and long term. After all, teens will soon rise, are expected to become economically active population, while maintaining attachment to gadgets Samsung and Microsoft.

On the other hand, the iPhone and iPad do usually older and wealthier because Apple gadgets are more expensive than the average "Google phone" or tablet Android. According to studies, the average age of the owner of Android-devices - from 18 to 34 years.

Are iPhone and iPad «cool" as they accustomed, does one think?

Phil Schiller denied rumors of developing low-cost iPhone

In recent days, several authoritative published the alleged insider information that Apple plans to release a low-cost version of the iPhone. Reported, in particular, the cost devices can range from $ 99 to $ 149, and to reduce the cost of the smartphone's casing is made of plastic.

On Thursday, Apple's vice president of product marketing Phil Schiller in an interview with the Chinese edition of Shanghai Evening News refuted the rumors that Apple is developing a budget model iPhone.

«IPhone 5 - the best smartphone in the history of the corporation, and not interested in Apple's market share. We're not one of those companies producing several new products in the week in the hope that one of them is interested consumers. Our competitors announce several products a year, but often customers find out that the software and the feel of working with the product do not fit their needs. "

Schiller said that Apple remains the key question of user experience when working with the product. He noted that the Cupertino-based company uses the most advanced technologies and processes - the display Retina, aluminum body - to produce the best products in the market.

"Many people in China are choosing rich phones, so manufacturers tend to market cheap smartphones rather than qualitative, - said Schiller rumors exit low-cost version iPhone. - This is not the way that is Apple ».

Earlier, sources in the report that Apple executives interested in the release version of the iPhone more accessible to developing countries. Analysts believe that such a device would help the company to maintain market position, which selects Android. According to analysts, budget model iPhone would bring Apple $ 6,5 billion in revenue per year, or about 3% of its total revenue.