Phil Schiller denied rumors of developing low-cost iPhone

In recent days, several authoritative published the alleged insider information that Apple plans to release a low-cost version of the iPhone. Reported, in particular, the cost devices can range from $ 99 to $ 149, and to reduce the cost of the smartphone's casing is made of plastic.

On Thursday, Apple's vice president of product marketing Phil Schiller in an interview with the Chinese edition of Shanghai Evening News refuted the rumors that Apple is developing a budget model iPhone.

«IPhone 5 - the best smartphone in the history of the corporation, and not interested in Apple's market share. We're not one of those companies producing several new products in the week in the hope that one of them is interested consumers. Our competitors announce several products a year, but often customers find out that the software and the feel of working with the product do not fit their needs. "

Schiller said that Apple remains the key question of user experience when working with the product. He noted that the Cupertino-based company uses the most advanced technologies and processes - the display Retina, aluminum body - to produce the best products in the market.

"Many people in China are choosing rich phones, so manufacturers tend to market cheap smartphones rather than qualitative, - said Schiller rumors exit low-cost version iPhone. - This is not the way that is Apple ».

Earlier, sources in the report that Apple executives interested in the release version of the iPhone more accessible to developing countries. Analysts believe that such a device would help the company to maintain market position, which selects Android. According to analysts, budget model iPhone would bring Apple $ 6,5 billion in revenue per year, or about 3% of its total revenue.