Apple desire to win Chinese market is huge. Further evidence
that the unprecedented step to which the company went the first time in the
history of Apple buyers of iPhone, iPad and Mac computers in China the
opportunity to take advantage of interest-free credit.
Apple reached an agreement with Bank of China Merchants Bank
credit terms consumers who buy computers and mobile devices Cupertino
corporation with zero interest rate. Purchase limit of $5,000.
According to the official statement of Apple, the company
will pay to local buyers for purchases made for 3, 6, 12, 18 or 24 months.
Those who choose the loan program to a year, the percentage is not calculated
at all, while the half year operating rate of 6.5%, and for two years - 8.5% of
the purchase price. The program only applies to residents of China, and want to
use it will have to apply for a credit card China Merchants Bank.
This action started in China just days after the country was
visited by Apple CEO Tim Cook, who said about the strategic importance of the
Chinese market. In an interview with local edition of "Xinhua" Cook
said that China will soon overtake the U.S. as the largest market for the
company. Over the past year, Apple actually doubled the number of its stores in
China, and the country in terms of sales was the second iPhone manufacturer to
market after the U.S..
According to the report Apple's 2012 fiscal year, operating
income of the company in China totaled $ 23.8 billion or 15% of its total
revenues. The country has 11 stores Apple Store, especially in Beijing,
Shanghai and Hong Kong are at 3 stores, 1 - in Shenzhen and one - in Chengdu.
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