As Apple: Samsung expects to create a cult of its products

Head of marketing department of Samsung Yanghi Lee spoke about the new strategy of competing with Apple. According to Lee, many people just "obsessed" American producers. And Samsung expects to cause similar feelings among buyers of their products.

As Yanghi said Lee, "it's time to refocus people's attention." That is the objective of a new advertising campaign The Next Big Thing. Samsung is trying to even enter into the everyday life of an invented word Samsunged. So one of the rollers is entitled the company, making fun of fans of Apple, which literally translates as "Samsungnuli."

That Yanghi Lee in September last year issued a sharp statement against the U.S. company, claiming that Apple used to live for others, and Samsung will no longer tolerate this. A company representative promised to fight the giant California more aggressively. "We were very polite and passive ... More will not" - said the marketing manager.

Earlier it was reported that Samsung decided to change the timing of the release of its flagship smartphones that the success of the iPhone 4S impact on their sales to a lesser degree.

[Dexim] visualizes cable charging the iPhone and iPad [video]

Cables different needs, different cables are important, even such. Few who manage to surprise this seemingly commonplace as a charging cable, but the craftsmen from Dexim succeeded. The company pleased users of mobile devices, the original Apple-USB-cable, which visualizes the charging process. Called the new Visible Smart Charger.

The wire is equipped with integrated LEDs that create on the surface of running lights. Moreover, if the battery is iDevice least 65%, in other words, the device is in fast charge, the lights are moving at high speed. If you exceed the level of 65% of their speed is reduced, and the full capacity of the lights go off.

As noted by the developers, "the cable, just shows the motion of the current passing through it."

Request Visible Smart Charger can be an online store Amazon for $ 19.99 . Accessory is available in black and white version with blue, green and purple LEDs.