Head of marketing department of Samsung Yanghi Lee spoke about the new strategy of competing with Apple. According to Lee, many people just "obsessed" American producers. And Samsung expects to cause similar feelings among buyers of their products.
As Yanghi said Lee, "it's time to refocus people's attention." That is the objective of a new advertising campaign The Next Big Thing. Samsung is trying to even enter into the everyday life of an invented word Samsunged. So one of the rollers is entitled the company, making fun of fans of Apple, which literally translates as "Samsungnuli."
That Yanghi Lee in September last year issued a sharp statement against the U.S. company, claiming that Apple used to live for others, and Samsung will no longer tolerate this. A company representative promised to fight the giant California more aggressively. "We were very polite and passive ... More will not" - said the marketing manager.
Earlier it was reported that Samsung decided to change the timing of the release of its flagship smartphones that the success of the iPhone 4S impact on their sales to a lesser degree.
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