Effect of Apple's consumer electronics market is huge. That is why any new "apple" product attracts attention even before the official announcement. So it was with the mysterious TV iTV, which is supposed to come to market later this year.
Apple itself has traditionally does not comment on rumors about the upcoming products. The only product at the moment Apple, referring to the television - the prefix Apple TV, was sold in the last quarter in an amount of 1.4 million units.
If Apple does release his TV, other manufacturers - even today's leaders - will have easy, writes BFM. A large number of owners of TV Sony, Samsung and LG said they would buy a new product from Apple.
According to a recent survey conducted among residents of the U.S. and the UK, many are ready to take the money to the store to get a TV with a logo as a bitten apple. Among the 6000 respondents users get the idea Apple-TV seems attractive for 25% of Americans polled and 30% of Britons. Among those who are already using a device manufacturing Apple, more people are willing to buy a TV the same brand - 38% of Americans and 43% of the UK.
About the same devotion to customers in relation to other producers, however. Among Britons 38% of the current Samsung TV owners and 36% - Sony - are ready to "run across" an army of fans in the Apple, as soon as she put up on the shelves of their products. In the U.S., the main victims of the competition will be LG - 31% of the current owners of this brand TV said buy a new TV Apple.
Numerous rumors about iTV run from October last year. Getting them to put the biography of Steve Jobs, Apple founder of which said the device, which should change the existing ideas about television. Since then, the market is rife with rumors about what will be the same brand new TV. Earlier it was reported that the device could be ready this year. Other sources claimed that he should not expect early in 2013.
Many experts have stated that the product will be in demand in the market if its price will not exceed $ 1,000 - $ 1,500. However, later there were assumptions that the iTV will be focused, like the other products in the "elite" segment and the price could range from $ 2,000 - $ 3,000.
Even in this case, the buyers for the goods there. Most likely, the TV will be integrated with other products of the company. But the main bet Apple will do to the excellent design and quality of the product.
It is unlikely that sales will be for the Apple TV as an important area of business, as the implementation of mobile devices - iPhone and the iPad. However, provided the interaction between the products themselves, including the integration of various services, such as games, movies, music, iTV (or a product with a different name) will be able to find its niche in the market.
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