Samsung Australia has used the Tongue of the advertising agency to create a questionable marketing campaign starring an Apple Store and a number of persons employed by the agency with a sign in his hand containing the words Wake Up. The message is a clear reference to Apple users who must wake up to watch the launch of the new Samsung product.
Already in the video Teaser published after the countdown ended a few days ago, we saw how Samsung has made a clear reference to the competition with a simile not too pleasant (showing a flock of sheep). This new gimmick Australian is certainly not for the thin, indeed, is very aggressive.
Considering the enormous hype that is being created around the presentation of the May 3 and considering the news that half have emerged to date, we really hope that the Korean company presentation will satisfy the expectations of customers and industry professionals. A massive advertising campaign and a hype so similar are certainly favorable, but if the product is not really perfect and superior to the competition could be a very dangerous boomerang.
On site australia.com.auwake-up- the countdown to the presentation.
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