The well-known journalist Ken Segal, after two decades of research and analysis written a book "Mad simplicity: an obsession that led to the success of Apple ' («Insanely Simple: The Obsession That Drives Apple's Success»), which were published previously unknown facts about the Cupertino empire and its founder Steve Jobs.
Today there will be about another interesting fact from a new edition. In particular, the fact that Steve Jobs in 1999 planned to release a free version of Mac OS 9, which would be supported by built-in advertising.
In his book, Ken Segal says that Apple even managed to get a patent on a free advertising platform for computers, with the main applicant of the patent itself was Jobs. The document describes the ways in which the operating system gets up and running with advertisements. This fact is particularly noteworthy, given that it was in 1999 when there was no Google, no PPC or mobile advertising. As planned by Apple, this technology was to make a self-supporting operating system.
The proposed system included both graphical and video ads. The book is written that then the usual Mac OS has cost just under $ 200 per distribution or $ 99 for an upgrade, so the idea of an OS for almost 15 years ago seemed reasonable. At the same time itself the idea of advertising "OSes" had two objectives: on the one hand, Apple could make money on advertising, but what was more important, whatever that may be ways to make a few Mac-users to update. Many of them even for $ 99 dollars did not purchase an upgrade and the idea of a free OS in the company seemed to be justified.
In the end, a free Mac OS 9, with advertising and has not appeared. Give a definite answer about what caused the failure of the ideas that now it is hardly possible, but that Apple managed to make the most of the ideas, it's a great experience working with online advertising, which in the future has paid off with interest at the time of the explosion of the current popularity of the Internet services and mobile companies.
A new book about the secrets of Apple is available from several sources:
Download «Insanely Simple» in the iBooks Store for $ 12.99 Download «Insanely Simple» in the Kindle Store for $ 14.99 Download «Insanely Simple» at Amazon for $ 16.95
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