Editorial | Nokia: a renewal in the form, content and target audience

The Amazing Everyday. This is the new slogan of Nokia, which has accompanied the London event and highlights the new point of view dell' Microsoft / Nokia. Simplicity, immediacy and beauty are the focus of the new world and with Windows Phone Nokia today offers not only a renewal in content and in their choice of system, but a shift towards a younger market, attention to aesthetics and decided in wanting immediately find a phone, nice and pleasant.  The Amazing Everyday.

We all know how the transition to the MS ecosystem has created quite a few reactions in the blogosphere, but at Nokia World the many participants from all over the world have been able to better understand what Nokia has thought of, imagined, and he is creating.

Not just a phone, but a new philosophy and a new target to attack the market of young people between 20 and 30 years. Lumia 800 is not surprising the experts who know the system and does not bring anything new WP7 to the aesthetic and the tiles software, but added "only" some custom software that make the experience even better every day.

In fact, Nokia seems to have found the key to correct interpretation of why Windows Phone 7 creating a mix of colors, graphics, accessories and tools that can capture your attention. We tried many devices from other manufacturers with this system, but Lumia 800, although not bring significant changes, seems to be "different" most pleasant and nice.

The choice of bright colors, strong contrasts sharply with the black background of the tiles, colorful accessories, young and happy, the quality of materials, cameras, and the name Nokia seem to be able to move again as before .

Although one of the key points when it comes to smartphones, the price of 499 € of 800 Lumia has never been taken into account, you have not created a debate or discussion. The phone and its experience has always been at the center of attention.

Nokia has been able to find the right key to this new operating system, which in reality is not so new, but a renewal is in the range Lumia did the same style of the phone and not by the software itself. A device like that, and that seems to be fascinated by all these happy with the result.

Do not miss your concerns, questions and concerns. But Nokia, in an interview made during the event, explains why Lumia and how it will proceed with the project WP7 Nokia.

Nokia has signed an agreement with MS in a moment of creation of the same system and had to create a device in a few months given the marketing arrangements by 2011 of a Nokia Windows Phone. The manufacturer then has done the most to "personalize" the experience of WP7 with the means available and with reduced operating margins, currently offered by MS.

Not being able to work deeply on the operating system, Nokia has chosen to concentrate on what's around the OS, or smartphone, beauty, accessories and services. This work was undoubtedly great, and Lumia, his whole world, and it seems like convincing.

Lumia 800 is still the phase 1.0 WP7 experience and with the next update there will be major changes and also in software implementations. In fact, developers are already working to bring new expectations from the upcoming release and seem to be very positive. Nokia points out, however, that immediate experience, and simple graphics Tiles will not be affected or modified and that this is the pivotal point of the system that will not be altered in any way.

We'll see how and with what software the Windows experience will differ from Nokia. Today we have the Nokia Music, Nokia Drive and 800 Lumia immediacy and simplicity of a phone designed and created for users who are not geeks, do not look absurd features of a device , but they want an immediate, simple, fast and complete in a phone beautiful, lively and ... Nokia ...