The world's largest social networking site Facebook has agreed to buy the popular photo department Instagram, said founder Mark Zuckerberg service. Terms of the deal were not disclosed But according to the magazine Fortune, it is the sum of $ 1 billion is the largest acquisition of Facebook during the existence of a social network. The deal announced just a few weeks prior to the IPO of the company - it can take place in May.
Instagram - a popular service for smartphones, allowing you to create pictures, process them with the help of various filters and publish on the Internet. Until recently, the same name the application was available only to users of the operating system of Apple. But last week Instagram released an application for devices running based on Android. Instagram, on its own data, registered 30 million users .
Facebook in recent years tried to make it so that users can conveniently upload pictures to the pages of social networks and share them with friends and family, Zuckerberg wrote on his page on Facebook. Now the company brings to this team and Instagram.
"Millions of people around the world love the app and brand Instagram, and our goal - to extend the application and the brand to an even greater number of people" - he stressed.
In this Instagram not disappear as a separate service, says founder Kevin Instagram Sistrom.
"Together we will develop with Facebook Instagram: build a social network, add new features and improve the quality of mobile pictures" - he said.
Create photos with mobile devices and their publication in the largest social network - "a different experience," Zuckerberg admits. Therefore the purpose of Facebook - not just integrate Instagram a social network, but also save it as a strong brand. So Facebook has agreed to Instagram developed independently from Facebook.
Recall last summer, Facebook tried to buy Instagram, but was refused. In February, the company officially announced plans for an IPO, in which Facebook could raise about $ 5 billion, and evaluation of the entire social network can be up to $ 100 billion
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