Smartphones and tablets have become full-fledged working tool, and a new study by research firm Knotice once again confirms the validity of this statement.
The new study examined the statistics for the company a billion email messages sent during the second half of 2011. It was found that the rate offered by e-mail on mobile devices has increased from 20.24% in the first half of the year to 27.39% in the second half of 2011.
20.63% "e-mails" opened by users of smartphones, 6.76% - viewed on a Tablet PC (mostly - iPad: 6.54% of all letters were opened at the Apple-gadget). The overall proportion of viewed on the iPhone and the iPad letters amounted to more than 22% of all email traffic in the third and fourth quarters of last year.
The company also commended the "click through" mobile e-mail. The CTR for email is different depending on the scope. CTO Indicator for phones and tablets was the largest for the consumer sector, retail, areas of philanthropy.
According to statistics, Email Marketing Census 2012 estimates the level of the marketing potential of electronic mailings and business correspondence is still insufficient, writes Knotice. Most companies do not have a clear strategy to optimize their e-mailing, taking into account the parameters and characteristics of MIDs and smartphones.
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