Analysts: Galaxy S4 increase the popularity of iPhone

Last week, Samsung unveiled its new flagship phone Galaxy S4. Yes, this is the most powerful smartphone in the world (according to preliminary tests), yes, he has a big set of innovative features, But analysts do not believe that the device is able to change the situation  on the market, particularly in the U.S., where the iPhone has the highest share. Moreover, the new Samsung phone will even help Apple expand its presence in the U.S. market this year, which is caused by sluggish consumer reaction to the announcement of the Korean news, analysts say.

"Although Samsung updated hardware and software, Galaxy S4 - just the next version of Galaxy, with a larger screen, productive stuffing and several new applications, - the head of Yankee Group Carl Howe. - We expect the Galaxy S4 is a great flagship phone Samsung, but Yankee Group believes that it will not allow Samsung to expand its presence in the native Apple market. "

According to the study «Yankee Group's March 2013 US Consumer Survey», only 15% of Americans are going to buy Samsung Galaxy S4 in the next six months, while the intention to buy the iPhone in the same period, 40% of respondents reported.

After studying customer loyalty to brands, experts also concluded not in favor of Samsung: 61% of current users of Korean smartphone is not going to change the brand when choosing the next phone, and the same figure for the owners of iPhone was 85%.

Came to similar conclusions and the creators of service used goods Gazelle, which reported that the day after the announcement of the Galaxy S4 number of transactions for the sale b / a previous generation of smartphones - Galaxy S III and Galaxy S II - jumped by 168%. The number of iPhone for sale on the service remained at the same level as evidenced by the fact that users of Apple's products have little incentive to replace "apple" smartphone on Korean novelty.

Apple for the first time in 15 years has become the leader of the mobile market in Japan

For the first time in the history of the mobile market in Japan local brands lost leadership of the foreign company. In the final quarter of 2012, the Japanese market leader in smartphones and multimedia phones became Apple. Cupertino company's share is 16%, according to Techcrunch, with reference to the analytical agency Counterpoint Research.

By slowly retreating into the background a multimedia phone with touchscreen devices are equipped with a QWERTY-keyboard, but do not have on-board operating system Android, Windows Phone or iOS and do not support the installation of third party applications. These devices are quite popular among the Japanese.

The study Counterpoint Research, Apple is the leader of the Japanese market and for all in 2012 (share of 15%). The assets of local brands Sharp and Fujitsu was listed by 14% of the supply of mobile devices in the past year for.

Japanese company Sharp held championship six years in a row, but this time it was forced to cede the position of producer iPhone. In total, foreign brands accounted for about half of the mobile market in Japan. Rapidly gaining momentum and Chinese players, who in the last quarter increased their presence in almost three-fold.

Previously, Apple has provided on top of the mobile market in Japan, but very briefly. Typically, this was due to the launch of the new model. For example, in 2011, sales have soared after the iPhone 4S.

iPhone 5 was the fifth highest user satisfaction

OnDevice analytical agency conducted a study of users of mobile devices in the U.S., the purpose of which was to determine what best meets the smartphone users. iPhone 5 was in fifth place in the ranking of the degree of satisfaction, giving leadership to mobile devices of other brands, including Motorola, HTC and Samsung.

To assess the satisfaction of mobile devices used, as noted, the traditional method, which includes an assessment of the product in several key criteria. Smartphone their list looks like this: usability of the device, operating system, device capabilities, design and capacity of the battery.

The research analysts OnDevice found that among smartphone most points scored unit of Motorola Atrix HD with index 8.57 points. In second place is also a smartphone Motorola - Droid Razr M (8,5). Behind them is a HTC Rezound 4G (8,32) and the Samsung Galaxy Note 2 (8.26). The top five leaders - iPhone 5 (8.23).

A study of OnDevice was aimed to find out what products are most complete satisfy consumers. Here, leadership belongs to Apple - the company gained 7.72 points. Little surprise was the fact that the last place went to the Korean manufacturer Samsung (6,15), but the surprise on the list of Google, which is not the manufacturer of smartphones. Internet Corporation is rated second.

British scientists claim that the iPad and iPhone reduce sexual activity in bed

Using the iPhone and iPad before bed harms sex life. This conclusion was made by British scientists on the results of an online survey conducted in the UK. It was attended by 2,000 people.

The researchers found that the habit of taking to bed with tablet or smartphone not only reduces the time of sleep, but also the negative impact on sexual activity. The results were that almost 15% of respondents said that the habit of "sit on the internet before going to sleep" has led to the fact that they are much less likely to have sex, and nearly half of the respondents reported that because of the portable electronics in the bed they now sleep alone around midnight, while 10 years ago, their dream began at 22:30.

25% of respondents viewed in bed sites on the Internet, while 15% prefer to watch movies or TV shows. The only exception is older respondents, who are still in bed reading a book.

About what a great place to hold gadgets have become in modern life, they say also had a recent study, researchers from Rensselaer Polytechnic Institute. According to him, one of three smartphone owners prefer to do without sex than go without a mobile phone for a week.

Even worse is the case with sleep. According to researchers, backlit screen has a vast attention to the synthesis of the hormone melatonin in the body responsible for the regulation of circadian rhythms. So people watching the screen, for example, iPad or iPhone, bring yourself to the risk of insomnia.

iPad, iPod touch and iPhone - the most unique gifts for children on New Year's

Researchers from research firm Nielsen found that U.S. students aged 6 to 12 years old wants to get a gift for the New Year holidays gadgets from Apple, The most desirable of which is the iPad.

A poll conducted on the eve of New Year and Christmas, shows that compared to 2011 the interest of the younger generation to the tablet Apple has grown even stronger. Almost half of children (48%) wants to get a 10-inch iPad, and 36% - a compact version of the device iPad mini. Become the owner player iPod touch would not refuse 36% of students, and iPhone smartphone as a gift for the holidays would like to see 33% of the respondents.

And, of course, the rating includes almost all modern games consoles. Most coveted among them is the prefix Nintendo Wii U, which went on sale this week. About her dreams of 39% of respondents. Computers have occupied only the sixth place.

Rating gifts for little children for New Year and Christmas:

• Tablet iPad - 48%
• Console Nintendo Wii U - 39%
• Player iPod touch - 36%
• Tablet iPad mini - 36%
• Smartphone iPhone - 33%
• PC - 31%
• Game controller Kinect for Xbox 360 - 31%
• Another tablet (not iPad) - 29%
• Console Nintendo 3DS / 3DS XL - 29%
• Console Nintendo DS / DS Lite / DSi / DSi XL - 28%

Teenagers aged 13 and older Apple-tablet interested in 21% of cases. Second and third place with 19% performance and 18% took the PC and any tablet (not iPad).

Top 10 fastest browsers on Mac and Windows

The research firm New Relic released the results of the study of modern browsers for the desktop and mobile operating systems to determine their performance. Experts note that the information at their disposal, the system is processing over 1 million visits to web pages every minute and over 40 billion each month.

According to the researchers, Google Chrome 19 is the fastest browser for Mac OS X, and Microsoft Internet Explorer 10 - on Windows. They have the lowest response time.

Among browsers for Windows Internet Explorer 10 application bypassed competitors like IE9, Firefox 15, Safari 5, Google Chrome 16, 17, 18, 21 and 22, and Opera 12. The slowest in the top ten is Chrome 22. In the top 10 of the fastest browsers for Mac OS X there is no standard version of Safari, as well as Opera. All ten positions occupied by various versions of Chrome and Firefox.

Fastest browser on mobile devices has become the browser on BlackBerry OS 5. Eight points out of ten of the most high-speed web browser for smartphones took different versions of Opera Mini.

Additionally, New Relic has found popularity rating browsers on different operating systems. Thus, the most popular sites Viewer for Windows is Chrome (41%). Own browser Microsoft - Internet Explorer - took second place (35%). The third position - Firefox (21%). Opera and Safari are followed by a large margin - 2% and 1% respectively.

The most popular web browser for Mac is - Safari, which owns 61%. In second place - Chrome, with a share of 21%. In the third - Firefox, which took 18%.

Android has received 41% of the tablet market share iPad - 57%

Experts research firm Strategy Analytics concluded that the operating system Android has strengthened its position in the tablet market. This was the conclusion Apple after the publication of the report for the IV quarter of 2012 fiscal year.

According to analysts, the share of the American giant computer electronics on the market of tablet computers has dropped from 68.3% to 56.7%, while the share of Android-tablet conversely increased from 29.2% a year ago to 41%. Recent sales grew from 5 to 10.2 million units.

As for Microsoft, then its already small share of 2.3% down to 1.6%, although the announcement of the tablet Surface can still rectify the situation. The statistics take into account all the tablets manufacturers using Android and Windows, respectively. The share of other operating systems dropped to 0.4%.

While Android-tablets and nearly won market share from Apple, individually none of the manufacturers do not come close to iPad in terms of sales. Observers believe that the debut of iPad mini, the success of which they no doubt will allow the company to regain some lost ground. On the other hand, competitors are not asleep, too, and do not consider a lower price advantage worthy of disdain.

Total for the quarter was issued 24.7 million tablets. This is 43.4% more than 17.2 million gadgets shipped in the III quarter of 2011.

Apple fans are choosing the color of the car iPhone and iPad

International leader in the production of paints PPG Industries Inc has published statistics preferences automakers the choice of colors for new cars. According to the company, the most popular color in the new car is white. American experts attribute this to the popularity of iPhone, iPod touch and iPad, which go to white.

22% of cars and trucks are painted in white, on the second place with a delay of 2% is a silver color, closes the top three black. The "five" were also popular gray and red.

According to top managers PPG Industries Inc Jane Harrington white once again became fashionable thanks to Apple, which stains your gadgets in a glossy white. And the fans want us to pick up the car in the color of your iPhone or iPad. After CEO Steve Jobs chose white as the basis for the company's products, he ceased to be associated with a refrigerator, microwave and other appliances.

According to researchers, white vans are also popular, but it is primarily associated with practicality - best seen on the white logo and advertising company that uses the car.

Meanwhile, drivers of white cars can be described as aesthetes seeking for life to the purity and impeccable relationship. Besides a car of this color more visible on the road and at least get into an accident, experts say.

Half of Americans called the iPad mini useless

Another study conducted by employees of the company CouponCodes4u, shows that Apple is not appropriate to bring to market two new products at once - A new model of the iPhone and the compact version of the tablet iPad.

CouponCodes4u.com coupon service carried out a survey, which was attended by 1873 U.S. resident. Analysts interested in the question: if the user had to choose between the iPhone 5 and iPad mini, what would they spend their money.

It was found that 78% of Americans would rather buy a new iPhone, rather than stood in line for a miniature model of iPad. 77% of these users are the owners of "apple" of the communicator, but despite the output of a brand new tablet, they would have preferred the next generation of Apple-smartphone. Your choice of 47% of the respondents explained that the iPad mini, in their opinion, is "useless" device.

52% of users, "voting" for the iPad mini, are holders of third-generation Apple tablet, and the decision they are motivated minor differences between the iPhone 4S and iPhone 5, evidently guided by the insider pictures from the Internet.

Despite the survey results, analysts believe that the way iPad mini would allow Apple to strengthen its position in tablets, as sales experience model iPad 2 at a discount of $ 100 after the new modification has shown that the public view with favor the humane pricing "apple" Empire. However, in the case of simultaneous publication in the market of mini-tablet and iPhone 5 may occur some "cannibalization" of sales iPad mini in favor of the new smartphone Apple.

Samsung surpassed Apple's computer reliability rankings

Research firm Rescuecom released its annual report on the reliability of computers called Computer Reliability Report. Rating producers producing the most reliable hardware, led by Samsung, and by a considerable margin from the competition.

 

At the time, as the market share of Korean companies is one of the lowest in the list (1%), the build quality of the PC in conjunction with after-sales support for customers allowed it to circumvent other, more popular manufacturers.

The build quality for the rating is partly based on the number of calls to customer support service at 1-800-Rescue-Pc. In a report released accounted for as the quality of the computer, and the quality of support provided by the manufacturer.

Manufacturers of the most reliable computers according to Rescuecom:

1. Samsung - 422
2. Lenovo / IBM - 255
3. Asus - 159
4. Apple - 130
5. Toshiba - 117
6. HP / Compaq - 109
7. Dell - 79
8. Sony - 49
9. Acer - 28

According to Rescuecom, Samsung topped the list of manufacturers, receiving 422 points on the reliability of computers. It is followed by IBM / Lenovo with 255 points, then ASUS, Apple, and Toshiba with 159, 130 and 117 points respectively. HP, Dell, Sony and Acer close the list with 109, 79, 49 and 28 points respectively.

Rescuecom noted that Lenovo has in recent years, increasing its reliability rating. Meanwhile, Apple noted the substantial increase in market share, but the reliability of its vehicles dropped slightly.

Android has reached its peak in the U.S., iOS is gaining momentum

No sooner had the developers of the operating system, Google glad that the Android platform beat out the leaders in the U.S., as iOS again gaining momentum, According to research firm Strategy Analytics.

 

According to a survey of experts, the share of the Android platform in the II quarter of 2012 compared to same period last year decreased by 4 percentage points - c 60,6% to 56.3%. The share of iOS has increased by 10 percentage points - from 23.2% to 33.2%.

According to Strategy Analytics, sales of "google phone" in the U.S. market fell over the year from 15.3 million in the II quarter of 2011 to 13.4 million in the same period in 2012. At the same time selling the iPhone in terms of unit shipments increased from 5.9 million to 7.9 million, and the whole supply of smartphones in the U.S. declined by 5% to 23.8 million

“Android platform is still number one on the U.S. market - said the executive director of the Strategy AnalyticsNeyl Mouston. - However, its market share is close to the peak value, while increasing iOS position. “

Deliveries of BlackBerry smartphones and their market share in the U.S. in the second quarter fell by almost half. Now a Canadian manufacturer Research In Motion is 6.5% of the U.S. market in quantitative terms.

 

Note that in the June quarter, iPhone sales totaled 26 million worldwide, although in the beginning of the year was at 35.1 million According to analysts, this is due to the fact that users are waiting for the iPhone the next generation. Obviously, in the autumn quarter position Android shake even more.

iPhone 5 popular Samsung Galaxy S III

Research firm ChangeWave Research conducted a study on the subject of the most talked about in the popular media smartphone. The results were quite expected, Although there are interesting conclusions, or rather, confirm previous observations of experts. It is also worth noting that the survey was conducted in the United States.

In a study of ChangeWave Research involving nearly 4,000 people. Respondents described the mobile flagship Samsung, Galaxy S III, and five hypothetical iPhone from Apple. Then, analysts asked users to opt for one or the other device.

It was found that of those in the next three months plans to buy a smartphone, only 19% voted for Galaxy S III (6% better than the result of the March survey). However, 50% expressed a preference for a new generation of iPhone. Among those who hope to become the owner of the phone in the next year, with the Galaxy S III 9% voted for the iPhone 5 - 31%.

According to experts, iPhone 5 in popularity, not only its main Android-rival, but also can give a head start on the demand of even the iPhone 4S - the most successful smartphone Apple. Comparative table of consumer demand for iPhone 4S and iPhone 5.

Samsung surpassed Apple's smartphone sales to 20 million units

In the II quarter of 2012 to counter the global market for smart phones Samsung can bypass Apple's impressive margin of nearly 20 million units. This was reported by the Reuters news agency, citing its own investigation.

 

The publication conducted a survey of 41 financial analysts who estimated the sale of Samsung at 50 million in the period from April to June. Apple, according to experts of the company Nielsen, sold about 30.5 million handsets iPhone for the same period. The reason for such a significant advantage in the direction of the Korean vendor's highest selling smartphone called Galaxy S III. Starting a new model of the flagship Android-May and a strong advertising campaign became a serious trump card for Samsung.

Analyst Francisco Jeronimo called the Galaxy S III «heroic» device that will allow Samsung to put a lot more smartphones than any other manufacturer.

Earlier in 2012, Samsung became the world's largest manufacturer of mobile phones, leaving behind the once unchallenged leader Nokia. According to calculations by Strategy Analytics, in I quarter, Samsung has put about 93.5 million mobile phones, while Nokia shipments amounted to 82.7 million units. It is expected that in the II quarter of Samsung surpass Nokia in terms of release of "mobile phones" at 15.7 million units.

"Research has shown that Samsung has sold more than 15.7 million phones in the second quarter than Nokia. According to Gartner, in the first quarter of this year, her odds were much less obvious - 3.4 million handsets, "- said Jeronimo.

The fact that Apple has given way to Samsung, it is not surprising. The flagship model of the iPhone 4S is the market for almost nine months, the Korean manufacturer also offers a full line of Android-smartphone, covering all price segments. In addition, Samsung makes unprecedented investments in marketing. Over the next few months, the cost of advertising in the Galaxy line of the U.S. should exceed twice those for the full year 2011.

iPad is most often used for reading mail and news on the Internet

According to research firm Gartner, Apple Tablet PC owners are increasingly replacing traditional desktop computers, taking on many of their functions.

According to analysts, the five basic operations that are commonly used devices such form factor is to check e-mail (81%) and reading the news on the Internet (69%), and getting the weather forecast (63%). Almost on a par with the last paragraph is a social networking (62%), in addition, 60% of respondents use the Tablet PC for gaming.

And, according to a survey play a greater role in the house than normal mobile phones and personal computers. Analysts say that most plates are used in the living room (87%) and in the bedroom (65%), while in the kitchen they are less than half of respondents - 47%. Apparently, the majority of housewives are more conservative and still prefer to learn the news on TV, and recipes - from a chef's book.

The study was conducted last month among residents of Australia, Britain and the United States to better understand exactly how the owners of plates often use their gadgets. We add that in these countries is completely dominated by iPad, which is best suited for the Internet.

And how do you use your iPad?

The plates will bypass most popular laptops by 2016

Research firm NPD DisplaySearch predicts that by 2016 will exceed the supply of tablet PCs laptops Issue as consumers will prefer more mobile technology.

 

According to NPD, this year, notebook sales will amount to 208 million units, and by 2017 they will grow to 393 million units. Similar figures for tablets - 121 million and 416 million units, respectively. Experts admit that shipments of "pills" can beat even a few laptops before - it all depends on the degree of popularity of handheld devices running Windows 8.

According to analysts from the NPD DisplaySearch, users will increasingly turn to the tablets, not only because they differ in mobility. The devices are superior to laptop battery life, increase their productivity, and willing to use physical QWERTY-keyboard can simply buy bag with built-in keyboard.

According to experts, the next generation of tablets will be multi-core processors, improved operating systems, software and more high-resolution displays.

Earlier editions published a staff report on the structure of the market for mobile computers, called the Apple iPad undisputed leader and claiming that Cupertino vendor currently controls more than 80% of the market tablets.

Narcissism, "occupational disease" iPhone and Android

The American sociologist Professor Massachusetts Institute of Technology Sherry Turkle talked about the impact the iPhone and other "smart" phones on our lives.

 

Unambiguous answer to the question of whether positively or negatively affect the emergence of smart phones with touch screen, performing a wide variety of functions in our lives, the expert does not.

"One way or another iPhone has revolutionized the way our lives - said Sherry Turkle. - With him I feel comfortable: I take with me to bed and do feel it as a part of themselves, and perceive themselves as a human-robot "- so, according to Turkle, according to the younger generation.

In the same vein, Professor mentions another, no less important change in the minds of users: people are more likely to write than talk.

"In place of real conversation among people increasingly come chat via SMS, e-mail programs and instant messengers. Such communication can reduce personal contacts and to hide from a variety of social situations, "- said the expert, pointing out that this leads to a picture of the world in which man becomes a kind of a loner.

This, according to Sherry Turkle, inevitably leads to a third psychological effect. According to him, representatives of the younger generation actually forgotten how to be alone with his thoughts. They feel an urgent need to share your thoughts and ideas at the moment they occur.

"I will not say that a lot of people have some mental disorders. However, the trend is the essence of which is reduced to the necessity to report any thought or feeling that makes talking about the symptoms of pathological narcissism, "- said the expert.

Sherry Turkle considers dangerous to turn iPhone into a "friend". With all due respect to technical progress, he says, "smartphone - first and foremost a machine that does not know how to empathize."

One out of five for any money not part with Apple

21% of owners of Apple products are so obsessed with "apple" brand that they have in mind there is no switch to a different platform, Analysts say the company Goldman Sachs.

 

It has long been known that Apple has the most loyal fans. According to a recent study, the most loyal of them - 21%. Every fifth owner of a Mac, the iPhone or iPad tablet does not want to part with their gadgets under any circumstances.

These are the people who stand in long lines and hatch in the streets of cities around the world (with a supply of food and drink, sleeping bags, folding chairs hiking and other necessities) before the opening of stores Apple Store when new models on the market, experts say.

Another 23% of users said that, in principle, willing to "betray» Apple if any other manufacturer, while maintaining high-quality devices will give them a discount of 20-30%. There are some 10% of the holders of iGadget who loves and agree to jump to another platform, and a discount of 2%.

 

Almost all the adherents of products Apple (96%) have two or more devices of the company.

New MacBook Air work for half an hour longer than promised

In early June of this year, Apple announced the updated  laptop MacBook Air. The new ultra-thin machines are based on processors Intel Ivy Bridge, Equipped with high-speed USB 3.0 interface and the promise of up to 7 hours of battery life. In fact, according to the publication OSXdaily, Apple does not disclose all the features of the new "eir": computers capable of working offline on a half hour longer.

 

According to the information resource, a 13-inch version of the MacBook Air can achieve striking eight and a half hours of "autonomy" in the performance of typical user tasks. Bloggers held a series of tests, 13-inch model, and then published a table of battery life the new Apple-computers in the performance of certain tasks.

The battery life MacBook Air 13 ":

8:25 - screen brightness by 40%, backlit keyboard is 50%, work on the Internet via Safari without Flash, work with text in TextWrangler applications and Pages.

6:45 - screen brightness by 70%, backlit keyboard is 50%, work on the Internet via Safari without Flash, work with text in TextWrangler applications and Pages.

5:33 - screen brightness by 80%, backlit keyboard at maximum brightness, use "heavy" programs.

4:15 - the screen brightness to 100%, backlit keyboard is 100%, uses a lot of "heavy" programs: a browser Google Chrome (with the integration of Flash-engine) and 25 tabs open, edit photos in Pixelmator, the use of six gigabyte RAM, connected an external monitor.

3:40 - screen brightness by 80%, a typical use of software, active work with Wi-Fi (16GB download data at speeds of 1.2 Mb / s).

Thus, MacBook Air release in 2012 show more than decent results. Therefore, anyone who is prepared to buy a new "EIR", just does not have to worry about how much he can survive away from the wall outlet.

Hotel booking with the Mac is more expensive

If you decide to book a hotel room on the internet, it is best to do it with a computer based on Windows - will be cheaper. A large travel company Orbitz admitted that its site offers Mac users a more expensive options for booking hotels.

 

Tour operator determines how the computer uses the visitor's web portal, and then offers Mac owners are more expensive hotel rooms other than the owners of personal computers. Employees of Orbitz found that users of Apple-cars prefer a luxury hotel, and pay per night up to 30% more, so they immediately receive a suitable offer.

The company estimated that if the owners of Mac and PC Exclusive Offers room at the same hotel, are more likely to stay in more expensive. Experts Orbitz also found that owners of "apple" computers are in the book room, 4 and 5 star hotels.

"We expected this and were able to confirm this fact on the basis of our data," - said the technical director of Orbitz, Roger Liu. The analysis showed that Mac users pay per night at $ 20 - $ 30 more than owners of other PCs. At an average price of $ 100 - big difference.

Management has confirmed this fact edition of Wall Street Journal, saying that is really experimenting with ways of targeting individuals for Mac and PC.

Note that for a long time marketers salivate at the users Apple. For example, in May of this year as part of another study found that advertisers are using mobile devices to iOS much more "clicks" than with the devices on the operating system Android. In 2008 the company Mindset Media has released a report stating that the owners of Apple products in general, more liberal, less modest and more sure of themselves than other people, on average.

How long does the energy for all iPad?

Many users as portable computers purchased tablet computers. They like to work on the iPad configured with the full brightness of the screen, And their plates are almost always connected to the Internet. This means frequent visits to an electrical outlet - at least once a day. Experts from the Electric Power Research Institute (EPRI) found out how much energy is used all and other devices Apple, and how they affect carbon dioxide emissions.

 

According to Energysafe with reference to research analyst firm in Palo Alto, California, the average daily cost of charging the iPad is about $ 1.36 . Experts EPRI also calculated the total annual cost of electricity iPad owners and found out how much energy consuming Apple in the world.

Calculations show that each model iPad consumes less than 12 kW / h of electricity during the year. It was found that the average owner charges a tablet about every other day. For comparison, plasma TV with 42-inch uses 358 kilowatt-hours of electricity per year. Tablet is a leader in terms of power consumption.

By calculations of EPRI, the average amount of energy used by all the iPad, is about 590 gigawatt-hours (GWh). If the number of iPad will triple over the next two years (and this is what they say analysts' forecasts), the energy needed for their work will be almost equivalent to two 250-megawatt (MW) power plants operating at 50 percent capacity year-round. Fourfold increase in sales over the next two years will result in the fact that to meet the needs of the owners of the Apple Tablet will require energy generated by the three power plants with capacity of 250-MW.

IPad operating costs can vary depending on the region in which the consumer is, the price of electricity in a certain place, and the model plate. Measurements show that the new iPad will consume about 65% more electricity annually than its predecessors. Other products that were included in the analysis of EPRI, a notebook, which consumes 72.3 kW / h of electricity per year. Electricity costs $ 8.31. They also calculated that the iPhone 3G consumes 2.2 kW / h of electricity per year, which costs 25 cents.