For the first time in the history of the mobile market in
Japan local brands lost leadership of the foreign company. In the final quarter
of 2012, the Japanese market leader in smartphones and multimedia phones became
Apple. Cupertino company's share is 16%, according to Techcrunch, with
reference to the analytical agency Counterpoint Research.
By slowly retreating into the background a multimedia phone
with touchscreen devices are equipped with a QWERTY-keyboard, but do not have
on-board operating system Android, Windows Phone or iOS and do not support the
installation of third party applications. These devices are quite popular among
the Japanese.
The study Counterpoint Research, Apple is the leader of the
Japanese market and for all in 2012 (share of 15%). The assets of local brands
Sharp and Fujitsu was listed by 14% of the supply of mobile devices in the past
year for.
Japanese company Sharp held championship six years in a row,
but this time it was forced to cede the position of producer iPhone. In total,
foreign brands accounted for about half of the mobile market in Japan. Rapidly
gaining momentum and Chinese players, who in the last quarter increased their
presence in almost three-fold.
Previously, Apple has provided on top of the mobile market
in Japan, but very briefly. Typically, this was due to the launch of the new
model. For example, in 2011, sales have soared after the iPhone 4S.
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