Showing posts with label Steve Jobs. Show all posts
Showing posts with label Steve Jobs. Show all posts

The Envelope Trick: Tim Cook Reveals Why Steve Jobs' Simple Act Was a Game Changer

The Envelope Trick: Tim Cook Reveals Why Steve Jobs' Simple Act Was a Game Changer

In a world where tech presentations are filled with flashy graphics and intricate details, sometimes the simplest acts make the biggest impact. This was certainly the case when Steve Jobs, the legendary co-founder of Apple, introduced the MacBook Air in a way that left an indelible mark on the tech industry. Recently, Tim Cook shed light on why this seemingly modest act was a game changer, further cementing Jobs' legacy as a master of innovation and marketing.

The Envelope Trick: Tim Cook Reveals Why Steve Jobs' Simple Act Was a Game Changer

The Iconic Unveiling

During the Macworld Conference & Expo in January 2008, Steve Jobs took to the stage to introduce a product that would revolutionize the laptop market. Instead of a conventional reveal, Jobs pulled a manila envelope from under the podium. As the audience watched in anticipation, he pulled out the MacBook Air, showcasing its ultra-thin design. This moment wasn't just a clever marketing stunt; it was a demonstration of Apple's commitment to innovation, elegance, and user-centric design.

Why the Envelope Trick Mattered

1. A Powerful Visual Metaphor:

  • The envelope trick was a powerful visual metaphor for the MacBook Air's portability and thinness. It instantly communicated the laptop’s unique selling point in a way that words alone could not.

2. Simplicity and Surprise:

  • The act of pulling the laptop from an everyday office item underscored its groundbreaking thinness and portability. It was simple yet surprising, making it a memorable moment that stuck with both consumers and the media.

3. Strategic Marketing:

  • This move exemplified Apple's strategic marketing approach, focusing on creating memorable experiences and emotional connections with their audience. It highlighted Apple’s flair for theatrics and effective storytelling in product launches.

Tim Cook's Perspective

In a recent interview, Apple CEO Tim Cook reflected on this iconic moment, explaining why it was more than just a gimmick:

  • Innovative Spirit:
    • Cook emphasized that the envelope trick embodied the innovative spirit that drives Apple. It was a testament to how Apple thinks differently, not just about technology, but also about how to communicate its value.
  • Attention to Detail:
    • Cook noted that Jobs' attention to detail extended beyond product design to how products were introduced to the world. The envelope trick was a deliberate choice to showcase the culmination of Apple's design philosophy.
  • Legacy of User Experience:
    • According to Cook, this moment underscored Apple’s commitment to enhancing user experience. By highlighting the MacBook Air’s thinness and portability, Jobs showed that Apple was focused on creating products that truly added value to users' lives.

The Lasting Impact

The envelope trick did more than just introduce a new product; it set a precedent for how tech launches could be conducted. It showed that sometimes, the simplest acts could have the most profound impact. This moment has since been studied in marketing and business courses as a masterclass in product introduction.

Conclusion

Steve Jobs' envelope trick during the MacBook Air launch was more than a clever gimmick; it was a strategic move that showcased Apple's innovative spirit and commitment to user experience. As Tim Cook reflected on this iconic moment, it became clear that such simple, yet powerful acts have a lasting impact on the tech industry and beyond. This act was a game changer, not just for Apple, but for the way technology is presented and perceived by the world.

Here are some videos on youtube that discuss Tim Cook explaining why Steve Jobs pulling the first MacBook Air out of an envelope was a huge moment for Apple:

Apple: first year without Jobs

More than a year since Tim Cook officially took over the operational management of Apple. During this time, the company went through several stages. First, Cook was able to bring the cost of Apple shares to record levels in its history, but later there was a real public relations disaster caused by a failure Maps.
Steve

It also becomes clear that the traditional mobile market, which is crowded competitors have caught nothing: Apple's share of them will go down, no matter what the company undertook. For organic growth Corporation of Cupertino to discover new niches. Where lead the company, Tim Cook, tried to understand the journalists of foreign media reporters.

At the moment, the new CEO of Apple was seriously interested in the optimization of the company. He is actively working with partners builds, trying to beat out for themselves even more comfortable conditions for cooperation. He demands of Chinese collectors electronics reliability and efficiency, hones system sales in stores, builds perfect supply chains.

And he succeeds. The only unfortunate example of the company under the direction of Cook - mapping service Apple Maps, which has met with this fiasco. Now, the vast resources of the company left to refine this product, and the manager in charge of iOS Scott Forstall fired from his job. Evil tongues say that Cook just got rid of a manager who could take his place: for the CEO have been Forstall and abilities and ambitions.
Apple logos design

In the future, Apple is planning to control the production of components for the devices themselves, to make all the key components for its products, including work on the design of their own microprocessors.

In the production of the iMac in the U.S., the company has already invested $ 100 million. Plus Cook began his director's work with that person to visit all factories in China, which collect technique Apple. Jobs never did.

Cupertino-based company also plans to "fix" the system sales of its devices, fully concentrating in their hands. It is no secret that there are no problems with buying Apple gadgets not only for U.S. consumers, in Europe and Asia to buy its gear is not so simple. To correct this situation, Tim Cook has hired John Brouett, the former head of European sales of Dixons, which in the autumn dismissed. Brouett Apple was on the team for a brief period, but managed in the meantime to make some unpopular decisions.

Cook also focuses on how to provide its users with the best technical support. Steve Jobs at Apple tech support was useless perhaps the main reason for complaints against the company. New CEO and plans to patch this hole.
Apple logo with iPhone

But all this is not enough. Apple for sustainable growth requires a new superfood, because since the iPad, released in 2010, no breakthrough gadget company has not released. All analysts and journalists agree that this gadget will be a new television company. Apple wants to reform the market for television technology, just as it did with the digital music market. Rumor has it that the company has already started experimenting with the design of device. Panels for them will do the Japanese Sharp.

Finally, Cook will have to finish conceived by Steve Jobs has a new campus for Apple. Its design is very similar to what would look like an interplanetary spacecraft. The building area of ​​176 acres delayed until at least 2015: the company is too busy to follow and for this project.

Tim Cook will be working in office nine years - until 2021 he signed a contract with Apple. What will become of the company throughout current time, it is complicated to expect.

Pirer Jaffray analyst Gene Munster believes that ahead of us, not only the era of Post-PC, but the era of Post-Apple. The fact is, the expert said that the "hardware" is not as important as before, and all the devices become faceless terminals to access information. All the gadgets are more or less the same in terms of functionality, features and design. The difference between them is erased. What is truly valuable is information, and it does not Apple.

Jobs death truth: you do not know the 24-year-old has been suffering from cancer

McCann Road Siegel doctors health and the medical center (Dr. McDougall’s Health and Medical Center) newsletter website has published in November 2011, a report, the doctors and nutrition experts John McCann Road Nightingale (John McDougall,) Calculation and analysis of time and spread of cancer history and concluded said Steve Jobs (Steve Jobs).

Jobs as early as in the 20s had cancer and started to spread, the culprit is likely to be the electronics industry's toxic chemicals substances, and healthy eating habits Jobs prolong his life.

The following is the main content of the report:

Steve Jobs acquiescence I write a newsletter on medical and nutritional aspects of his life, as his authorized biographer to do a true account of. "I want my kids to know me," "sick, I recognize that other people will write some articles about me, but they do not know that after I die, they will be completely wrong, so I want to make sure was able to hear my words. "If you know that I put forward different views on his pancreatic cancer and eating habits, Steve Jobs will feel very happy, because my point of view is entirely consistent with his intuition, but also proved correct. I hope that the report can also be relieved of his family and friends after the death of Steve Jobs.

This article is not questioned Jobs' doctors and their treatment. I believe that these professionals must do their utmost. In hindsight, everything is clear. This is reported only to clarify the truth.

Jobs youth had cancer and began to shift

"In October 2003, he happened to meet had given him before seen disease urologist, she suggested that Steve Jobs once CAT check for kidney and urinary system when the check has been five years away from his last CAT new scan examination showed that his kidney problem, but a shadow on the pancreas. "When tumor mass has been great to be able to by CAT checking to see that at least 2 cm tumor. I guess when the pancreas shaded at least 1 cm in diameter, which contains one billion cells, and an increase of at least 10 years. Under normal circumstances, when the diameter of a single tumor developed to 10 cm, death will come. Jobs is suffering from pancreatic neuroendocrine tumors comply with the law of this development.

The history of the development of pancreatic cancer Steve Jobs by mathematical calculations to determine. His diagnosis to 56 years of age, died at the age of 48, to accept this middle about 8 years, October 2003 to October 2011 5 days. Can deduce from these dates, Job’s pancreatic tumor doubling every 10 months. Usually the case, many organs solid tumors every 3-9 months doubled Jobs tumor growth is not fast.

The get this increases the cycle time cancer begins Jobs. His cancer started in young age may be 24 years old. Similar calculation shows that, 20 years before the surgery on July 31, 2004, his cancer has been developed from the pancreas to the liver (and other parts of the body).

Jobs found he suffering from incurable cancer, one of the things I most regret is diagnosed nine months he refused to undergo surgery. He believes that if the surgery as soon as possible, he may be able to heal. In fact, since the 20s cancer began to spread in the body, in order to be cured by surgery October 2003 CAT scan found that the cancer is not possible.

How cancer spread

Not familiar with the spread of cancer, people might think that cancer like wildfire, overnight will be spread throughout the body, because people always look healthy, but all of a sudden will be a disease. Beginning diagnosed with cancer, people will think that this is still in the early, can be cured over time. Unfortunately, this wonderful desire is wrong.

The speed of the spread of cancer is very stable. The early diffusion invisible, because cancer is also very slight. This time the cancer cells from a split into two split from two to four, and so on. This time the tumor volume doubling is also not detect the spread of 6 years experience until the cancer tumor volume was 1 mm, contains one million cancer cells. , After 10 years, the proliferation of the tumor to 1 cm in diameter, containing 1 billion cancer cells. By this time, the tumor volume doubling very obvious one billion cell division 2000000000 next division reached 4,000,000,000. Accordingly, in the first two thirds of the cycle of the cancer, the doctor is not detected, which results in the patient's confusion.

Cancer led to Jobs over 30 years of age and over 40 years of age when in trouble

Jobs strange behavior when meeting a 1987 report, said: "His hands slightly yellowish constantly shake." Yellowish skin is a typical symptom of jaundice, pancreatic cancer usually causes bile flow is blocked, causing jaundice. At that time (1987) tumor is the cause of the blocked part and intermittent flow of bile.

Before treatment in October 2003, Steve Jobs cancer led to his abdomen and back pain for at least five years. "I was driving a Porsche car to Pixar went on to then go to Apple , then feeling had kidney stones, I immediately rushed to the hospital, the hospital gave me a meperidine, through the difficulties. "October 2003 CAT examination that is his pancreas shadow checks his kidney and there is no problem.

Kidney stones are usually caused by excessive consumption of animal protein. As a serious vegetarian, Jobs could not have kidney stones. I did not get his medical report, but I firmly believe that these events will certainly lead to the misdiagnosis and wrong treatment based pain due to kidney stones. In fact, Jobs are enduring posed by the proliferation of pancreatic cancer pain.

At least 10 years prior to the July 31, 2004 to undergo surgery, the cancer already exists, the evidence also revealed surgery. "Unfortunately, the cancer has spread. During surgery, doctors discovered three secondary liver tumors. Doctor can see with the naked eye tumors of the liver surface, each cancer tumors reached at least 1 cm in diameter. As I explained above, these transfers began more than 20 years ago, when Steve Jobs 20s. In liver tumor means that the cancer has spread to other organs of the body many years ago.

Jobs that he is an intuitive and very accurate, he was convinced that a gut feel. Some intuition, he may know to accept the 20 years before the check had been sick. 1983, "Steve Jobs is very trust John Sculley (John Sculley, when any of Apple CEO), he felt may died in the prime of life." When he made a prophecy, only 28 years old.

Lead and other computer carcinogen Jobs cancer culprit

Jobs speculation that his cancer began in 1997 that difficult period, he was at the same time manage Apple and Pixar. He speculated that "may be at this time of cancer started to spread, because at that time my immune system is very fragile." However, according to reliable calculations, his cancer may start as early as 10 years, when he was young, that is, without adequate safety precautions when, with hands, the manufacture of computers and other electronic products.

California Los Bito (Los Altos) Homestead High School freshman graduation that summer, Jobs gave Bill Hewlett of Hewlett-Packard (Bill Hewlett) call, "he talk to me for about 20 minutes, and gave me provides a chance to work in the frequency calculator factory. "In this place, he was exposed to toxic chemicals inside; these substances may lead to pancreatic cancer. Another example: early development in Apple, Steve Jobs was welding circuit board. This component typically contains the lead, tin, and other metals. Lead is regarded as one of the carcinogens, may directly damage DNA, leading to cancer. The lead may also be pathogenic elements, one of Jobs' pancreatic cancer.

The electronics industry is facing a high risk of exposure to carcinogens environment due to professional reasons, Jobs may be the most well-known example. The PC contains a metal material, including aluminum, antimony, arsenic, barium, beryllium, cadmium, chromium, cobalt, copper, gallium, gold, iron, lead, manganese, mercury, palladium, platinum, selenium, silver, and zinc.

Steve Jobs cancer is really an unfortunate event, like being struck by lightning or hit by a car. Carcinogenic substances into his body, but also due to genetic reasons, the "bad luck", or other unknowable and uncontrollable factors, his body is very susceptible to infection. Jobs cancer is not due to his vegetarian, in fact, his healthy eating habits may slow down the speed of spread of the tumor, to postpone the time of his diagnosis, thereby extending the useful life.

Jobs regret unfounded, he thought he accelerated death

Jobs and his wife to spend the last eight years, nine months after the initial cancer diagnosis, no surgery and heart full of regret, guilt and remorse, he thinks to honestly explained to the doctor, he do not have to bear these burden. The fact is this: "Mr. Jobs, in October 2003, before the biopsies for a long time, has been all over the cancer cells in your body." Obviously, his doctors, no one told him no controversy about the fact that pancreatic surgery for his 2004 Jeffrey Norton (Jeffrey Norton), and his liver transplant in 2009, James the Essen (James Eason).

In October 2003, in recognition of pancreatic tumors, one of his doctors "advised him to make proper arrangements should ensure that their own thing, which is euphemistically told his life only a few months time. Evening, they were living tissue biopsy, endoscopes hand in the intestines, needle inserted in his pancreas, for some tumor cells was diagnosed with pancreatic neuroendocrine tumors. "

Jobs beginning to reject the treatment of cancer through surgery. "I really do not want surgery to their own body, so I want to try something else." Nine months later, in July 2004 the CAT examination showed the tumor has increased and may spread, Jobs in 2004 Saturday, 31 underwent surgery at Stanford Medical Center. When he accepted that the modified Whipple Surgical Treatment, cut off a part of the pancreas. Surgery the next day, his e-mail to Apple employees, he obtained the disease accounting for about a year of pancreatic cancer found 1%, if caught early enough (I is the case) can be cured by surgery. "Hindsight The situation is clearly not the case.

Unfortunately, in the remaining days of life, Jobs firmly believe, if you do not postpone the nine months, he can be cured. "According to Job’s biographer Walter Isaacson (Walter Isaacson) said, the Apple guru ultimately decided a few years ago, regret, when he refused surgery may have saved his life, choosing instead to other treatment. Such as acupuncture, therapeutic his earlier refused surgeries clearly do not understand by his wife and friends, they constantly urged him to surgery. "Isaacson said:" We discussed this issue many times, and he wants to discuss, express their regret. Think he might think they should be early surgery. "Shortly after the death of Steve Jobs, Isaacson in an interview, he referred to this misconception Jobs.

Early 2008, Steve Jobs and his doctors have been significantly recognized his cancer began to spread. In April 2009, he received a liver transplant. "His doctors open liver, abdominal wall a little substance. Tumor, liver covered which means that the cancer has spread to other organs." However, in July 2011, his cancer has spread to the bones and other parts of the body. "Almost all admit defeat. October 5, 2011, Jobs cancer spread to the whole body dies, the cancer started in the youth he began to work in Silicon Valley.

Refused to undergo surgery in October 2003, almost everyone agrees that Jobs selfish, stupid and irresponsible. However, according to the development of his cancer, Steve Jobs is not the case. Prior to treatment, the cancer has spread to many years was irresistible.

Jobs vegetarian habits to extend his life

The first year of school in Portland, Oregon, Reed College (Reed College), Steve Jobs has become a vegetarian; he sometimes will eat the fruit, and consider themselves an advocate is a fruit. Job’s life are strict vegetarians do not eat animal food, only a few accidents. Jobs often because the meals did not prepare his habit discomfort. When the restaurant staff to provide him with sour cream spices, he would feel sick. One day, he found that what they eat contain butter, he once soup a vomit out.

Life most of the time, he was seen as a "picky vegetarian. Called him look like a boxer, aggressive but acts elegant, or like the only jungle cat ready to prey. "However, the majority of family members, friends and colleagues do not understand or do not agree with Jobs vegetarian practices.

He's eating habits and Apple co-founder Steve Wozniak (Steve Wozniak) distinct The latter favorite food is typical American pizza and hamburger. The body fat Wozniak 4-year-old older still alive. As a result of these very different results, many people began to question the importance of a healthy vegetarian.

After the detection of cancer, Jobs had recalled the benefits of a low-protein diet on cancer. I think Jobs is right, healthy low-fat vegetarian diet helps slow down the speed of the spread of cancer to extend a patient's life. However, animal fat, animal protein, vegetable oil and made segregation soy protein, vegetarian can accelerate the spread of cancer. Steve Jobs often eat in the restaurant; his vegetarian may contain too much vegetable oil, meat and cheese "artificial" (containing too much the segregation soy protein food).

Eventually forced to eat animal food

"One of the side effects of surgery for Jobs trouble, because he too picky eating and fasting habits from childhood. Pancreas stomach to digest food, absorb the nutrition required for enzyme organ, therefore cutting part pancreas makes getting enough protein difficult. "It was suggested that he eat meat and food. For Jobs, the lack of food protein is not a problem, but family, friends, nutrition scholars and health doctors questioned his extreme adhere to a bland diet. Jobs weight loss of 40-50 pounds, resulting in weight loss causes include surgical removal of part of the pancreas, the use of morphine to control pain, chemotherapy, liver transplant surgery, as well as taking drugs to suppress organ reaction. Until his death, the doctor advised him to eat some protein-rich foods. Clearly, animal food does not give his health a substantial impact because these recommendations are not correct.

"Powell (Jobs wife) when they were married a vegetarian, but in husbands after surgery, she began to diversify family recipes, fish and other protein." Jobs eventually succumb to these constant requests to start eating some seafood and eggs. In order to achieve the desire to the animal foods help to improve the health of error, he was forced to abandon the concept of health has always insisted his religious beliefs, as well as animal and environmental concerns.

However, the outside world still believes that Steve Jobs's the vegetarian philosophy is selfish, stupid and irresponsible. However, in the case of people with pancreatic cancer, he lived for 30 years. (His medical treatment almost did not play any role in prolonging life, but led him to pay a huge price.)

Summary

Jobs vegetarian habits, initially refused surgery, can not be attributed to the act of a madman. On the contrary, these two decisions are reflected Steve Jobs to insist that the right things rational, talent, intuition and inner strength. Perhaps the truth will be relieved of his family and friends. There are those Jobs cancer link with the vegetarian people; they can now accept a healthy diet. To understand and announced his cause cancer, should pay more attention to the serious injury of the electronic industry chemicals.

Even Steve Jobs a most power, the most wealth will have this misfortune. No cost, no harm, honest advice can greatly improve the physical, mental and emotional status of Jobs, especially in the last eight years of his life with his wife; he gave us up to eight years. I have two MacBook Pro computers, an iPhone, an iPad 2, daily use iTunes, and my grandson like Pixar movies. Thank you, Steve Jobs, I used the report did you express gratitude.

Apple delayed the construction of the "space" Headquarters 2016

Corporation of Cupertino delayed construction "space at headquarters", the first of which  Steve Jobs  in June last year. Apple planned to begin construction of grandiose construction in 2012, but the company did not have time to prepare a report on the impact of construction on the environment.

The new headquarters is one of the last projects of Steve Jobs, who offered to build a huge campus for 14,000 employees. As planned by the creator of the iPhone and iPad, office must look like a spaceship landed on Earth. As a place for the building was chosen territory on Prunridzh Avenue, which  Apple bought  from Hewlett-Packard. With the purchase of the land area of the campus Apple doubled.

All of this structure with the surrounding territories should occupy 2.8 million square meters. The building will be a corporate fitness center, many offices for development, cafe 3000, ample parking and much more.


The project has undergone some changes compared to earlier plans, and rendering, but generally remained the same. Among the innovations - Small and increased underground parking. The new plan of the headquarters will be presented after Thanksgiving.

According to previously published data, the new office will be arranged all Apple  spacious rooms, large glass surfaces and apple orchards - both outside the building and in the courtyard. In the center of the "space ship" will be an extensive fleet of 6,000 trees. The complex will provide power supply system based on natural gas.

Time included Steve Jobs' in the top 20 most influential Americans of all ages

Time magazine made a list of "20 most influential Americans of all ages." Among the most important people, including George Washington, Thomas Jefferson and Albert Einstein was the founder of Apple, Steve Jobs.
 
Jobs magazine named "Icon of the computer age", listing the merits of the creator of iPhone and iPad. Time wrote that after the death of the inventor of the world have begun to speculate about who might become the next Steve Jobs: "Some people called Mark Zuckerberg, others - Larry Page from Google. But the truth is that no one is "the next Steve Jobs." There can be no! ".

"Steve Jobs was a visionary, gifted with great genius of the design: he has made every effort to make the interface between computer and human elegant, simple and delicious. He always said his goal was to create products that would be insanely great. Mission accomplished. "

20 most influential Americans of all time according to TIME:

  • George Washington
  • Thomas Jefferson
  • Sacagawea, Lewis and Meriveder William Clark
  • Abraham Lincoln
  • Sitting Bull
  • Alexander Graham Bell
  • Thomas Edison
  • Henry Ford
  • The Wright Brothers
  • Margaret Sanger
  • Albert Einstein
  • Franklin D. Roosevelt
  • Louis Armstrong
  • James Watson
  • Martin Luther King Jr.
  • Muhammad Ali
  • Steve Jobs
In the merit of Steve Jobs - the ability to anticipate the development of the IT-market. Indeed, many technologies have remained gathering dust on the shelves of the developers, not reaching the market. Steve Jobs seen in the technology a commercial product, giving life to many ideas and opening new horizons for development.

Worktables Steve Jobs, Bill Gates, Steve Ballmer and others [picture]

How important is the appearance of your desktop? Does it have relevance to the duties of man? Surely someone will say that the desktop- Is a private matter. If a person does not prevent the mess if he is able to find the right thing, even to him in utter chaos, what it around until it looks like his job?

The edition published photos of Complex RD 10 heads of major IT companies. Looking at these pictures, you can get an idea of ​​the nature and habits of famous people. After all, public image is rarely complete, and the details of everyday life may well add to it.

Steve Jobs, Apple

It looked like an office of Steve Jobs. Painted brick walls with white paint, shelving books, with numerous, scattered in disarray creative things on the floor, a wooden table that supports a huge Apple Cinema Display with a camera suspended on top of iSight (Photo 2005 - while the camera is not built into the display).
 
Michael Dell, Dell

Their workplace founder and CEO of  Dell in order. And things have a location that they will be able to find any employee of the company.
 
Steve Ballmer, Microsoft

Steve Ballmer in his office at work. It is a modest display on the table scraps of paper, office phone and a tray. Nearby hangs a huge board with children's drawings and applications, under it on the bedside table photographs of the family. But now everything has changed - Ballmer recently boasted TV with touch screen that occupied one wall of his office.
 
Bill Gates,  Microsoft

The Cabinet of Bill Gates (presumably when he was CEO of Microsoft). Commendable number of large monitors, the rest - boring clean office. Family photos, however, also have - on the shelf on the left.
 
Max Levchin, PayPal

PayPal co-founder Max Levchin did not have his office - was in open between two black walls. Yes, and in a chair with a short back, which is not in the same directory is not write down as a "director chair." Next, perhaps, on the same chairs were two other co-founder - Peter Thiel, and Elon Musk.
 
Elon Musk, Space X

By the way, Elon Musk. He now manages a private Space Agency Space X, and the job he has more than consistent with the concept of the post. There are no gadgets, just rocket engines.
 
Jeff Bezos, Amazon

Jeff Bezos, founder of Amazon. The fact that this is an old picture, they say just three things are clearly visible - hair Bezos (now completely bald), CRT monitor, and a monstrous degree of compression of pictures.
 
Tony SCIEZ, Zappos

On the table service Zappos founder Tony SCIEZ reigns creative mess: piles of haphazardly piled books, cans of Pepsi. Established in 1999, its online store quickly gained popularity with free shipping and a liberal return policy purchases. Initially the company sold only shoes, but later expanded its range of products from handbags and accessories.
 
Dennis Crowley, Foursquare

This desktop as the founder of Foursquare Dennis Crowley, could easily be in the office of any startup. No huge monitors and other costly frills. 13-inch MacBook Air with a lid in the labels and charging from the iPhone. But what penguin!
 
Mark Zuckerberg, Facebook

Workplace Facebook founder Mark Zuckerberg looks ominous. Graffiti table, on it - a motivational poster of one of those that publish in your own printer Facebook and hung up on all the corridors, the rest - a void. The only detail that shapes humanity - a box with food and a bottle with some refreshing drink. On the screen, MacBook Air, of course, open Facebook. Much more interesting is that around: on the background of other desktops can see and some incomprehensible design right. Is server rack?

Orthodox priest named Steve Jobs' autocratic manipulator

Orthodox priest Hieromonk Simeon said that Steve Jobs is not a good example to follow. He believes that Apple founder had the most negative qualities - intolerant, oppressive, and the desire to manipulate people.
 
According to the minister of the church, from a Christian point of view of all the personal qualities of Jobs with a minus sign from his personal life to work with subordinates.

"When you read the biography of Steve Jobs, then was surprised to see that mimic, in general, nothing. Its main tool - manipulating people to use them for their own purposes, and if the person has completed his own, then throw it in the trash, even close friends. "The field distortion of reality" - it is an inspired deception, intolerance, despotic, self-righteous, but the main goal - money, influence and success. "

I must say that religious people are not the first time criticized the great inventor. In January of this year, a Muslim preacher in Saudi Arabia, bin Sad Al-Shatar Steve Jobs called the "wrong" and not worthy of a Muslim honor. He forbade the followers of Islam to pray for the soul of the deceased businessman.

There were also more critical comments. In November last year, the Chief Rabbi of England, Lord Jonathan Sacks  has fallen sharply criticized the work of the founder of Apple . According to the cleric, that Jobs is responsible for the misfortunes of the world.

"Jobs has promoted the creation of a selfish consumer society that brought people to the mountain, but no joy. We have a culture of iPhone, iPod and anything that starts with the word "I". If you are an individualist, you live in a consumer society, and are acting only for his own good - you're living wrong "- he said.

Ashton Kutcher reincarnated as Steve Jobs [photo]

Not far from Los Angeles started shooting a biopic about the founder of Apple Steve Jobs. Major role in the biopic is Ashton Kutcher .
 
Online resource Socialitelife published photos 34-year-old actor in jeans and worn-shirt, which depicts Steve Jobs' 70-ies. He delves into the yard and garage of his home . That pictures taken with the working title "Steve Jobs: Inspired by" began on Monday, June 11, in the California town of Los Altos.
 
On the first day on set and came Actor Josh Gad , who plays a close friend and co-founder of Apple Steve Wozniak, and actress Ana O'Reilly , showing ex-girlfriend Jobs - Ana Chris Brennan. A film about the life and the great inventions of Steve Jobs' due for release in 2013.
 
Note that the screenwriter Aaron Sorkin has biopic, won an Oscar for his work on the movie social network. Previously, he stated that the resulting film can be "compared with a portrait of Steve Jobs, but not with a photo," meaning that an element of copyright vision of life in the movie maker Apple will still be present.
 
The script is based on the biographical book written by journalist and biographer Walter Isaacson. In the 2011 edition became a bestseller book stores, the best-selling book on Amazon.com and topped the best-selling e-books on the Kindle.

According to the producer, "Steve Jobs: Inspired by" - is an honest and uncompromising film that immerses the viewer into the darkest depths of the character of the great inventor, creating an intense, full dialogue history.
In parallel, over the tape of Steve Jobs running the studio Sony Pictures. The film is based on the book, "Steve Jobs". Release bestseller Walter Isaacson  directed the Oscar-winning screenwriter  Aaron Sorkin .

When Jobs was not like this: 10 things you never would have made the founder of Apple

Speaking at a conference All Things Digital, acting Apple CEO Tim Cook said that he was not trying to be the new Steve Jobs. Cook was replaced by Steve Jobs as CEO of the company in August 2011.
Steve Jobs, who was one of the founders of the company, died on October 5. As stated by U.S. President Barack Obama, this man is among the greatest of American innovators - bold enough to think not so, as all strong enough to believe in their ability to change the world, and quite talented to do it.

"Steve was a visionary. I never tried to replace him, "- said in an interview with Tim Cook, an American newspaper Wall Street Journal. The head of the company several times rejected a question about how Apple will change under his leadership, but he added that he is trying to replace Steve Jobs, and wants to be just a good general manager for Apple.

Despite the fact that, in his official address to the staff of Tim Cook promised that all the principles of Apple will remain unchanged , the corporation has undergone several changes. Gizmodo published an edition of 10 things you would not have happened if it was at the helm of Apple, Steve Jobs. After all, they are completely contrary to his principles and beliefs.

A. Siri

Jobs did not take an active part in the creation of a personal assistant to the iPhone 4S. In the book «Apple inside" Adam told a story about how Jobs is taking part in the last meeting, which was a question about iPhone 4S, he asked a question and Siri, "you're a man or a woman?". Siri said that she can not gender. Jobs like this answer, and he gave the nod to the continued development. However, knowing how much dissatisfaction among users will Siri, is unlikely he would have approved of her appearance in the iPhone 4S, even in a beta product.

Two. 4-inch screen

According to rumors, the new iPhone will get a 4-inch display that would be another reason for the discontent of the founder of Apple. Jobs was convinced that the 3.5-inch - is the ideal screen size for a smartphone. Even once joked that the 4-inch Android phones look like skateboards.

Three. Managers point out techies

In a recent article, Fortune appeared negative feedback control on the way Tim Cook: "It seems that the heart of the new Apple are conservative managers, not engineers and innovators - said author Max Paley, who left in 2011 as vice president of technical issues in Cupertino . - When I worked there, the tasks defined by engineers and management to manufacturing and supplying required to provide them with everything you need. Now, the priorities have changed.

4. The talks with Samsung, a puppet of Google

This is where Jobs was adamant, so it is that the developers' stolen product »Android should not conduct any negotiations. Can only be one outcome: Samsung to admit defeat. Especially because the South Korean company - one of the major manufacturers of hardware platforms for Google.

Five. Apple TV interface

If you believe the words of engineers working on set-top box Apple TV, then the interface is used today was rejected by Jobs even five years ago. However, after he had left someone in the company came up with the idea that the existing development and would be back. What was actually done.

6. The deterioration of the characteristics of new products

The thickness and weight of the new iPad a bit more than the iPad 2. And time has decreased by almost an hour. Of course, these differences are not too significant, but it's a step backward, a compromise that Jobs is bitterly hated.

7. Support for charity

It is known that Jobs is extremely reluctant to engage in charity. The only time he went to such a support for non-profit organization, owned by Bono, lead singer U2. But in this case pursued the commercial interests of Apple. Today, Apple gets bogged down in a deeper charity. Not that it was bad. Simply Jobs from this obviously would not have come into raptures.

Eight. Dividend payments on equity issues

Jobs has never paid dividends, preferring the money to invest in further development of the company. He believed that it is very important - always ready to have a strategic reserve, the amount by which you can be really useful to make a purchase. And recent developments in the payment of dividends is contrary to his convictions.

9. Disclosure of insider

Gizmodo staff are confident that with a live Jobs no one would have dared to divulge the secrets of the company, as it did recently head of Foxconn, Terry Gou. The latter told the public about what Apple really wants to start producing its own model of the TV. And even enumerated a list supplied to the plants Foxconn components for this.

10. Features user interface iOS

Interface iOS increasingly cluttered sorts of small, annoying users nuances. But Jobs is known for having paid much attention to detail, times to the most detail, and thus bringing development to the hysteria.

Insanely Simple: Book of Secrets Apple is available for ordering

The well-known journalist Ken Segal, after two decades of research and analysis written a book "Mad simplicity: an obsession that led to the success of Apple ' («Insanely Simple: The Obsession That Drives Apple's Success»), which were published previously unknown facts about the Cupertino empire and its founder Steve Jobs.
Today there will be about another interesting fact from a new edition. In particular, the fact that Steve Jobs in 1999 planned to release a free version of Mac OS 9, which would be supported by built-in advertising.
In his book, Ken Segal says that Apple even managed to get a patent on a free advertising platform for computers, with the main applicant of the patent itself was Jobs. The document describes the ways in which the operating system gets up and running with advertisements. This fact is particularly noteworthy, given that it was in 1999 when there was no Google, no PPC or mobile advertising. As planned by Apple, this technology was to make a self-supporting operating system.
The proposed system included both graphical and video ads. The book is written that then the usual Mac OS has cost just under $ 200 per distribution or $ 99 for an upgrade, so the idea of ​​an OS for almost 15 years ago seemed reasonable. At the same time itself the idea of ​​advertising "OSes" had two objectives: on the one hand, Apple could make money on advertising, but what was more important, whatever that may be ways to make a few Mac-users to update. Many of them even for $ 99 dollars did not purchase an upgrade and the idea of ​​a free OS in the company seemed to be justified.
In the end, a free Mac OS 9, with advertising and has not appeared. Give a definite answer about what caused the failure of the ideas that now it is hardly possible, but that Apple managed to make the most of the ideas, it's a great experience working with online advertising, which in the future has paid off with interest at the time of the explosion of the current popularity of the Internet services and mobile companies.
A new book about the secrets of Apple is available from several sources:
Download «Insanely Simple» in the iBooks Store for $ 12.99 Download «Insanely Simple» in the Kindle Store for $ 14.99 Download «Insanely Simple» at Amazon for $ 16.95

Jobs 1980 speech video never seen before

Since after the death of Steve Jobs, more and more about the Steve Jobs video recording digging out, many of which are very rare. Following this old video was taken in about 1980, Steve Jobs introduced to the audience something interesting topics including the Scientific America, magazine photos, as well as human capacity to expand, and so on.
 
The content has been important for us right now, but looking at is still in the growing Jobs, this will be the greatest young entrepreneurs, but also be something interesting.

How Steve Jobs could go at the "Mercedes" no-nos

Few people know that Steve Jobs was the owner of the car Mercedes Benz SL55 AMG, which he constantly moved. At the time this car was one of the fastest on the road. The machine is equipped with 8-cylinder engine with a volume of 5.5 liters and output of 510 horsepower.
However, the car of Steve Jobs is a remarkable feature: it has no license plates. As he would say Jobs, he is tired of going to the police about the theft of his numbers. On this account various rumors were afloat. Some believed that the founder of Apple simply not "steamed" and, in case the police stop, pay fines and quietly went on. Others believed that Jobs has a special permit: do not use license plates, stickers and replace them with bar codes that are encoded vin-code car. Both of these options are far from the truth, everything was much simpler and more brilliant.

ITWire publication interviewed Entrust Technical Director John Kallas, who at one time ago was a top manager of Apple. John revealed the secret of the car Jobs, which has no markings.
It turns out that Steve (and his family) have found a loophole in the law on transportation in California. Any person after buying a new car, must within 6 months, attach a number issued to the vehicle. Jobs with the leasing company has agreed that it would change his Mercedes SL55 AMG every 6 months for absolutely the same model, but a new one.

Thus, Jobs has always traveled by car no older than 6 months and, therefore, could easily do without numbers.

Steve Jobs has designed his own luxury yacht

On Monday, October 24, published the first official biography of the mysterious head of Apple's Steve Jobs, written under the authorship of Walter Isaacson. It is known that the journalist was privy to many Jobs mysteries of life, and began writing this book back in 2009.
In one chapter of the biography Isaacson said that Steve Jobs, who was not an advocate of excessive wealth, has designed his own luxury yacht. With his characteristic energy, he hung up on every detail of its construction. The ship was supposed to have a very minimalist design. Its main feature - glass bead length of 12 meters.

In the annotation to the book Walter Isaacson, dedicated to Steve Jobs, says:

"The book also provides the reader with some details about the legendary attention to detail of Mr. Jobs, who, according to Isaacson, spread on a luxury yacht, which he began designing in 2009. The design is beautiful boats and minimalist. The main feature of the 12-meter vessel is glass wall. During development, Steve worked very closely with the Dutch shipbuilding company Feadship ».

We offer a few photos from the site Feadship . Many of the boats would not have liked the Jobs.

Model called the "Predator":
And this model was exhibited at the Monaco Boat Show in 2009. The creator of the layout is clearly minimalist. Perhaps something like this and designed the Jobs?
X-Stream: presented at the 2010 event, Monaco Boat Show.
Classic design Feadship.

Steve Jobs was buried in Alta Mesa Memorial Park in Palo Alto

Edition of Forbes found out that Steve Jobs was buried in Memorial Park Alta Mesa, located in Palo Alto.
Funeral Steve Jobs held on Friday, October 7. According to the publication WSJ, funeral rather be described as a small closed meeting. The ritual was held in accordance with Buddhist tradition, as in 1973 during a trip to India head of Apple embraced Buddhism. For that trip, he even threw in college, and returned - with a shaved head and traditional Indian attire.

Place of burial up to this point were not disclosed, but Forbes still found where he found a resting place, Steve Jobs. This is Alta Mesa Memorial Park in Palo Alto, California. The place was not chosen by chance. There have been many famous personalities buried IT-world: one of the founders, David Packard HP, Engineer, Lewis Terman and Walter Hyullit who hired Steve Jobs on his first summer job at the age of 13 years, further defining vital interests.
Steve Jobs  died October 5 after a long illness on 57-year life. In a letter to employees, acting CEO Tim Cook said Apple that the company "plans to mark the extraordinary life of Steve", the event will be held October 19 .

Tomb Jobs in Palo Alto can be a place of pilgrimage, where many of his followers come and the fans Apple, admires the company's founder, in order to pay tribute to his genius.

2.5 million tweets about Steve Jobs for 13 hours [photo]

Owners on Twitter have created a portrait of Steve Jobs from user input. The resulting image was published on photohosting Flickr.
In creating a portrait of the founder of Apple users are involved, who used their speeches hashtag # thankyousteve («Thank you, Steve.") Hashtag - a label that combines messages into groups. For portraits were selected tweets, published after four and a half hours after the death of Jobs. In this same message in a portrait is not, as reprinted posts were filtered out. Among the messages, of which the portrait was created, there is a desire to rest in iRayu Jobs (iParadise).

Throughout the main themes in Thursday's Twitter kept several trends on Jobs, among them was the name of the founder of Apple, written in Cyrillic. Administration of the service has recorded 2.5 million tweets in 13 hours after the announcement of the death of the former head of Apple. After 30 minutes, after the publication of news on the official website of the company, appeared on the Internet in 1081 blog posts, articles in the media in 1790, 618 posts in the forums and nearly 250 000 reports on Twitter, of which 13 hours later had increased to 2.5 million

See picture on the official site Flickr , there is available the original image resolution of 7000 x 6386 pixels .

Steve Jobs will be buried in a Buddhist ceremony

Ex-Apple CEO Steve Jobs, who died Wednesday after a long illness at the age of 56 years, will be buried according to Buddhist tradition, said the publication ArtLyst.
According to their beliefs Jobs Buddhist. This faith he took in 1973 during his visit to India, for which he gave up teaching in a liberal arts college in the United States. Home founder of Apple went with the shaved head and traditional Indian garb.

As Jobs said then: "In Buddhism, there is such a thing - the mind begins. It's so cool - to have the mind begins. " This is such a mind that sees things as they really are. It is the mind, freed from prejudices and expectations, authoritative opinions and prejudices. Mind Beginner think so to look at things as a small child looks at a world full of curiosity, amazement and wonder.

According to the city of Sacramento, at the funeral, which are broadcast media, will be held on the weekend, there will be only the closest people. Relatives of the deceased has not yet been reported burial place of worship manager.

How will the funeral of Steve Jobs? It is possible that the ceremony will take place exactly according to prevalent in Japanese Zen Buddhism.

In the South, the birthplace of Buddhism, and Southeast Asian Buddhist funeral rites include a lush, which may last for several days. In the coffin is placed objects, which "help" the deceased - a lantern, so as not to lose the money to pay off the evil spirits, and so on. Days from the date of death until burial in Thai villages like holiday festivals - family feast. The more noise the better, because it is thought to deter evil spirits. In Japanese the same families for this purpose are hiring a professional priest, whose job is to strike a gong and chanting.  Such a ritual can be performed and the patient's bedside.

If a person's death disastrous for the whole of society then, according to the Buddhist view, it is necessary to conduct the ceremony, followed by the reading of sacred texts. So do the adherents of orthodox Buddhism - Theravada - on the island of Sri Lanka. Monks carrying out this ritual, sit in a row and read the sutras, passing from hand to hand ritual white cord. It lasts 24 hours and can be repeated several days in a row.

Official model of "space" Apple office at 12000

The company from Cupertino, provided a detailed description of what is called a new "Space is headquartered Apple». The site appeared Cupertino.org design schemes, as well as three-dimensional layout of the building, the first of which Steve Jobs said in June.
Then the CEO, speaking at a meeting of city council of Cupertino (Calif.), offered to build a new campus of 12000 employees. As planned by the creator of the iPhone and iPad, office must look like a spaceship landed on Earth.
As a place for the new building was chosen territory Hewlett-Packard on Prunridzh Avenue, which  Apple acquired in November last year. With the purchase of the land area of the campus, Apple has doubled. According to experts, this site was worth at least $ Jobs 300 million
All of this structure with surrounding areas will occupy 2.8 million square meters. The building has a corporate fitness center, numerous offices for development, cafe 3000, underground parking and much more.
The company does not hide the detailed layout of the building and design materials:
It is interesting that, according to published images, on the roof of this wonderful building will house solar panels. It is expected that construction of the "Space Shuttle» Apple to begin in 2012 and its opening will take place in 2015.
 

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