Hotel booking with the Mac is more expensive

If you decide to book a hotel room on the internet, it is best to do it with a computer based on Windows - will be cheaper. A large travel company Orbitz admitted that its site offers Mac users a more expensive options for booking hotels.

 

Tour operator determines how the computer uses the visitor's web portal, and then offers Mac owners are more expensive hotel rooms other than the owners of personal computers. Employees of Orbitz found that users of Apple-cars prefer a luxury hotel, and pay per night up to 30% more, so they immediately receive a suitable offer.

The company estimated that if the owners of Mac and PC Exclusive Offers room at the same hotel, are more likely to stay in more expensive. Experts Orbitz also found that owners of "apple" computers are in the book room, 4 and 5 star hotels.

"We expected this and were able to confirm this fact on the basis of our data," - said the technical director of Orbitz, Roger Liu. The analysis showed that Mac users pay per night at $ 20 - $ 30 more than owners of other PCs. At an average price of $ 100 - big difference.

Management has confirmed this fact edition of Wall Street Journal, saying that is really experimenting with ways of targeting individuals for Mac and PC.

Note that for a long time marketers salivate at the users Apple. For example, in May of this year as part of another study found that advertisers are using mobile devices to iOS much more "clicks" than with the devices on the operating system Android. In 2008 the company Mindset Media has released a report stating that the owners of Apple products in general, more liberal, less modest and more sure of themselves than other people, on average.