When Jobs was not like this: 10 things you never would have made the founder of Apple

Speaking at a conference All Things Digital, acting Apple CEO Tim Cook said that he was not trying to be the new Steve Jobs. Cook was replaced by Steve Jobs as CEO of the company in August 2011.

Steve Jobs, who was one of the founders of the company, died on October 5. As stated by U.S. President Barack Obama, this man is among the greatest of American innovators - bold enough to think not so, as all strong enough to believe in their ability to change the world, and quite talented to do it.

"Steve was a visionary. I never tried to replace him, "- said in an interview with Tim Cook, an American newspaper Wall Street Journal. The head of the company several times rejected a question about how Apple will change under his leadership, but he added that he is trying to replace Steve Jobs, and wants to be just a good general manager for Apple.

Despite the fact that, in his official address to the staff of Tim Cook promised that all the principles of Apple will remain unchanged , the corporation has undergone several changes. Gizmodo published an edition of 10 things you would not have happened if it was at the helm of Apple, Steve Jobs. After all, they are completely contrary to his principles and beliefs.

A. Siri

Jobs did not take an active part in the creation of a personal assistant to the iPhone 4S. In the book «Apple inside" Adam told a story about how Jobs is taking part in the last meeting, which was a question about iPhone 4S, he asked a question and Siri, "you're a man or a woman?". Siri said that she can not gender. Jobs like this answer, and he gave the nod to the continued development. However, knowing how much dissatisfaction among users will Siri, is unlikely he would have approved of her appearance in the iPhone 4S, even in a beta product.

Two. 4-inch screen

According to rumors, the new iPhone will get a 4-inch display that would be another reason for the discontent of the founder of Apple. Jobs was convinced that the 3.5-inch - is the ideal screen size for a smartphone. Even once joked that the 4-inch Android phones look like skateboards.

Three. Managers point out techies

In a recent article, Fortune appeared negative feedback control on the way Tim Cook: "It seems that the heart of the new Apple are conservative managers, not engineers and innovators - said author Max Paley, who left in 2011 as vice president of technical issues in Cupertino . - When I worked there, the tasks defined by engineers and management to manufacturing and supplying required to provide them with everything you need. Now, the priorities have changed.

4. The talks with Samsung, a puppet of Google

This is where Jobs was adamant, so it is that the developers' stolen product »Android should not conduct any negotiations. Can only be one outcome: Samsung to admit defeat. Especially because the South Korean company - one of the major manufacturers of hardware platforms for Google.

Five. Apple TV interface

If you believe the words of engineers working on set-top box Apple TV, then the interface is used today was rejected by Jobs even five years ago. However, after he had left someone in the company came up with the idea that the existing development and would be back. What was actually done.

6. The deterioration of the characteristics of new products

The thickness and weight of the new iPad a bit more than the iPad 2. And time has decreased by almost an hour. Of course, these differences are not too significant, but it's a step backward, a compromise that Jobs is bitterly hated.

7. Support for charity

It is known that Jobs is extremely reluctant to engage in charity. The only time he went to such a support for non-profit organization, owned by Bono, lead singer U2. But in this case pursued the commercial interests of Apple. Today, Apple gets bogged down in a deeper charity. Not that it was bad. Simply Jobs from this obviously would not have come into raptures.

Eight. Dividend payments on equity issues

Jobs has never paid dividends, preferring the money to invest in further development of the company. He believed that it is very important - always ready to have a strategic reserve, the amount by which you can be really useful to make a purchase. And recent developments in the payment of dividends is contrary to his convictions.

9. Disclosure of insider

Gizmodo staff are confident that with a live Jobs no one would have dared to divulge the secrets of the company, as it did recently head of Foxconn, Terry Gou. The latter told the public about what Apple really wants to start producing its own model of the TV. And even enumerated a list supplied to the plants Foxconn components for this.

10. Features user interface iOS

Interface iOS increasingly cluttered sorts of small, annoying users nuances. But Jobs is known for having paid much attention to detail, times to the most detail, and thus bringing development to the hysteria.