The Apple logo has appeared in 40% of Hollywood blockbusters

The term "product placement" or hidden advertisement appeared for a long time. Since the placement of products of different brands was originally associated with the film industry, The spread of this phenomenon is the development of cinema.

 

According to the publication Bloomberg, Apple's products were present in 40% of Hollywood movies released in 2011. During this period, mobile gadgets and "apple" computers are discussed and appeared in television 891 times (in 2009 - only 613 times). For this indicator, Apple doubled ahead of other American brands Dell, Chevrolet and Ford, and put together.

Currently, large corporations annually spend an average of just over 50 million dollars just on product placement in movies. However, at the request of Apple, this hidden advertising it does not cost anything, because the company never pays for the display of their device on TV.

In fact, this is not true. Marketers often promote a California corporation Apple's gadget show Hollywood blockbusters. Sometimes it is a kind of barter, for example, in 1996 PowerMac laptop several appearances in the movie "Mission Impossible", and Apple, for its part, has included footage from the film in its advertising.

 

Bloomberg journalists felt that the last part of "Mission Impossible" computers, tablets and smartphones Apple demonstrated a total of 8 minutes.

Sometimes, because products with "apple" on the cover in the movies, even corresponded with the script. For example, in 2010 the story of one of the series "American family" was built around the hero's desire to get the iPad, this episode was filmed two days before the start of sales of the first tablet Apple. Talk about the tablet in the series was given a full 30 minutes.

In some films, the Apple logo in the center of attention - "Independence Day", "You've Got Mail" and "Sex and the City." Does such a mass accommodation sales is hard to say, but the recognition and fame playing for sure. Where known, there is an interest that could encourage potential buyers to certain actions.