According to White, Apple has a strong ecosystem thanks to which "apple" gadget will remain the leader. Thus, out of 650,000 mobile programs in the App Store 225,000 intended directly for the iPad. Tablet computers running Android offers about 600,000 programs, but only a small fraction developed with an eye on the plates.
The main competitor Nexus 7 - "pill» Kindle Fire companies from Amazon, released late last year. Both devices sold with a minimum margin to allow manufacturers to reduce the price to 199 dollars. Both companies trade in the devices is a key business, and they can sell the plates almost at cost.
Google Nexus 7 has a 7-inch display with 1280 by 800 pixels and is built on the platform, Tegra 3 with 4-core processor. To connect to the Internet is a Wi-Fi, but there is no built-in cellular module. There NFC module for wireless payments, as well as interface Bluetooth, front camera, gyroscope and accelerometer. Nexus will be able to work 7 to 9 hours battery life in video playback.
By the start of the sale Nexus 7, scheduled for July, the competition could get worse - there are rumors that Amazon is planning to release a second version of Kindle Fire.
According to analysts from IDC, in I quarter of 2012 Apple tablet in the world market was 68%. However, the company significantly strengthened position in comparison with IV quarter of 2011, when it controlled about 55%. Experts IDC predicts that by year-end segment of the share of the iPad tablet is approximately 62%, while the combined share of Android-devices - about 36%.
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