iPad mini cost in the production of more expensive full-sized iPad

Popularity iPad mini affected the financial performance of Apple - this was not denied even by the company's management. IPad sales growth rate in real terms start crawling pace increase in revenue from the sale, and significantly. According to Tim Cook, to blame the high popularity of mini-tablets, the sales which the company has a lower rate of return.

Average selling price of the tablet Apple eventually for the year decreased by $ 101, and compact tablet for all applicants is not enough, which, by the way, the company earns less than the 10-inch iPad, so considering the promises Cupertino end deficit "Minicom" to end of the year we can talk about further reducing the rate of profit in this sector of activity.

The message in the same vein, the published version DigiTimes, which has revealed interesting information about the production cost of iPad. It is reported that currently costs the Apple iPad mini in the production of more expensive full-size plates, and sold it at a lower price. This suggests that the income in the foreseeable future, Apple will continue to decline if the sales volume will surpass iPad mini iPad.

DigiTimes suggests that in the current quarter iPad shipments could fall by 40% on a seasonal slowdown in demand. We are talking about the tablet with a screen size 9.7 inches. Sales of iPad mini only go up. Issue 10-inch panels from Sharp for the iPad will be almost completely stopped, although this is not to judge the extent of the impact of these changes on the total production. LG Display and Samsung make up for lack of displays, and Sharp, meanwhile take up training to produce displays for the iPad and iPad mini next generation.

It is noteworthy that the "cannibalization" of gadgets in general, Tim Cook called a favorable factor. The philosophy of the corporation, according to the director general, is the lack of fear of this phenomenon. Let the best Apple products compete with each other than they will be replaced by other manufacturers. iPhone takes customers from iPod. Tablet iPad rob customers at Mac. In the next three years, according to Cook, the tablet market will overtake PC market in terms of sales.

Moreover, Cook said that the PC and tablets begin to find much common ground. iPad mini for many people is the first product Apple, and it will attract an army of fans of the company's new adepts. Cannibalization, from this point of view, Apple opens to large market opportunities.