Apple wants to undermine sales of ultrabooks, cheaper MacBook Air

If such classes as "tablet", "netbook" and "notebook" are abstract names by some types of computing devices, sharing common properties, belongs to the class of ultrabooks private companies - Intel and Apple, although the company from Cupertino, in fact, are only responsible for the development of the concept, promoting its ultra-thin laptop MacBook Air. And, as the owner of a whole class, Intel is trying to establish its own rules and standards of this forced to compete with the computer on the operating system OS X.

As it became known, Apple sent to their supply chain needs to suppliers on price, intending to make this summer's review of its notebooks, including the line of MacBook Pro and MacBook Air. This situation has caused concern producers ultrathin laptops. The main pressure on the market ultrabook comes from the value of their prototype - MacBook Air, since Apple wants to reduce the cost of current models on the eve of the launch of new, eroding demand for similar solutions from other vendors.

According to sources, in June, "EIR" will undergo a number of changes. They do not affect the external design of machines and will be exclusively internal. It is a new line of computer processors used in the MacBook Air. The exhibition CES 2013 Intel will introduce the fourth generation Core processors, code-named Haswell. That they have to be part of the updated Apple laptops 2013 release.

Since the main advantage of Haswell is the increased level of energy, their use will make the design of laptops even thinner and increase the rate of battery life. Another advantage of the new chips are built-in graphics core, which saw the most marked increase in performance over previous generation processors.

In 2013, Apple plans to ship 17 million notebook MacBook Air and MacBook Pro.