More than a year since Tim Cook officially took over the
operational management of Apple. During this time, the company went through
several stages. First, Cook was able to bring the cost of Apple shares to
record levels in its history, but later there was a real public relations
disaster caused by a failure Maps.
It also becomes clear that the traditional mobile market,
which is crowded competitors have caught nothing: Apple's share of them will go
down, no matter what the company undertook. For organic growth Corporation of
Cupertino to discover new niches. Where lead the company, Tim Cook, tried to
understand the journalists of foreign media reporters.
At the moment, the new CEO of Apple was seriously interested
in the optimization of the company. He is actively working with partners
builds, trying to beat out for themselves even more comfortable conditions for
cooperation. He demands of Chinese collectors electronics reliability and
efficiency, hones system sales in stores, builds perfect supply chains.
And he succeeds. The only unfortunate example of the company
under the direction of Cook - mapping service Apple Maps, which has met with
this fiasco. Now, the vast resources of the company left to refine this
product, and the manager in charge of iOS Scott Forstall fired from his job.
Evil tongues say that Cook just got rid of a manager who could take his place:
for the CEO have been Forstall and abilities and ambitions.
In the future, Apple is planning to control the production
of components for the devices themselves, to make all the key components for
its products, including work on the design of their own microprocessors.
In the production of the iMac in the U.S., the company has
already invested $ 100 million. Plus Cook began his director's work with that
person to visit all factories in China, which collect technique Apple. Jobs
never did.
Cupertino-based company also plans to "fix" the
system sales of its devices, fully concentrating in their hands. It is no
secret that there are no problems with buying Apple gadgets not only for U.S.
consumers, in Europe and Asia to buy its gear is not so simple. To correct this
situation, Tim Cook has hired John Brouett, the former head of European sales
of Dixons, which in the autumn dismissed. Brouett Apple was on the team for a
brief period, but managed in the meantime to make some unpopular decisions.
Cook also focuses on how to provide its users with the best
technical support. Steve Jobs at Apple tech support was useless perhaps the
main reason for complaints against the company. New CEO and plans to patch this
hole.
But all this is not enough. Apple for sustainable growth
requires a new superfood, because since the iPad, released in 2010, no
breakthrough gadget company has not released. All analysts and journalists
agree that this gadget will be a new television company. Apple wants to reform
the market for television technology, just as it did with the digital music
market. Rumor has it that the company has already started experimenting with
the design of device. Panels for them will do the Japanese Sharp.
Finally, Cook will have to finish conceived by Steve Jobs
has a new campus for Apple. Its design is very similar to what would look like
an interplanetary spacecraft. The building area of 176 acres delayed until at
least 2015: the company is too busy to follow and for this project.
Tim Cook will be working in office nine years - until 2021
he signed a contract with Apple. What will become of the company throughout current
time, it is complicated to expect.
Pirer Jaffray analyst Gene Munster believes that ahead of
us, not only the era of Post-PC, but the era of Post-Apple. The fact is, the
expert said that the "hardware" is not as important as before, and
all the devices become faceless terminals to access information. All the
gadgets are more or less the same in terms of functionality, features and
design. The difference between them is erased. What is truly valuable is
information, and it does not Apple.
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