How many of you already know, is the iAd mobile advertising program set up by Apple to introduce advertising and engaging in interactive mobile application on its App Store. And 'news today that the weekend just past, Apple has informed all developers have increased the gains you get from the platform , taking them from 60% to 70%.
Apple, therefore, proves once again to encourage developers to use its mobile advertising platform into their applications by increasing the gains that the developers themselves can get hosting these campaigns.
"We made the following changes to the Developer Agreement for Advertising Services iAd network, which will take effect immediately.
- The share of income for developers about the network iAd is now 70%. "
This move had already been anticipated in February by Adage , which already included an increase of share of profit for developers who adopt iAd within their app.
The increase in earnings, therefore, represents an incentive to try to entice developers to join the network of advertising for Apple thus increasing the spread of iAd banner applications, a factor that can not be excluded and undervalued, could lead to lower pricing application and dissemination of a growing number of free ones.
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